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Can Sony be a ‘smart’phone without Ericsson?

Sony Xperia S is the first product from Sony Mobile Communications after Sony bought out Ericsson’s 50 per cent stake in Sony Ericsson. With the presence of fierce competitors who have established their grip over the exponentially growing smartphone segment, will Sony succeed in creating a flutter? Over the years, Sony has built a reputation for itself as a premium brand in the consumer electronics business and enjoys a loyal customer base. Read More

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Latest

May 21, 2012 at 7:15 Air fragrances breathe fresh lease of life 0
May 21, 2012 at 7:00 Dabur spreads its beauty retail business; to add 30 NewU outlets 0
May 21, 2012 at 6:30 Heineken brings Arctic chill to consumers 0
May 21, 2012 at 6:15 Fujifilm gets LG’s former Business Head on board 0
May 18, 2012 at 8:39 Can older actresses still strike gold for marketers? 0
May 18, 2012 at 8:04 Dettol’s new soap opera for summers 0
May 17, 2012 at 7:45 Pregnancy is stylish: Destination Maternity assures to-be-mums 0
May 17, 2012 at 7:30 Parle G baby in pursuit of Gold 1
May 17, 2012 at 6:45 Pinkberry swirls into Indian yogurt market 0
May 17, 2012 at 6:15 Vu flashes 3D cameras 0

FAMILY

Air fragrances breathe fresh lease of life

0 Arshiya Khullar / May 21, 2012

In recent times, the Indian air fresheners market has started to bloom with brands introducing innovations in products and aggressively promoting their offerings through target-specific marketing campaigns. According to a report by Euromonitor, there is consistent growth in the category with the

Dettol’s new soap opera for summers
0 Pitch / May 18, 2012
Taking its anti-bacterial proposition a step forward this summer, Dettol, Reckitt Benckiser’s power brand, launched a new and improved variant in its range of Dettol soaps. Targeted towards family health and more particularly children, the new soap is based on the proposition

Parle G baby in pursuit of Gold
1 Priyanka Mehra / May 17, 2012
Hoping to take glucose biscuits beyond the masses, Parle has come up with Parle G Gold, a brand extension for Parle G, the leader in the glucose biscuit segment. Maintaining a fine balance between the old world charm to keep old consumers

Will India go nuts over doughnuts?
0 Arshiya Khullar / May 14, 2012
The humble looking ring-shaped friedcake or the doughnut, which till now was one of the least fancy items in a patisserie, has found its own special place in the Indian confectionery market. The recent launch of popular US based chain Dunkin’ Donuts