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Ad spends grow by 8%: Pitch Madison Report

If 2010 was a sunshine year for the media advertising industry, 2011 reminded the industry of 2009. ‘Slowdown’, while was a dirty word and no one wants to accept it, the fashionable word has been ‘Caution’. As we put the Pitch Madison Media Advertising Outlook 2012 together, and spoke to media marketers, brand managers and media decision makers at Madison, the refrain we got was: The year started on a positive note, yet as global economy saw another churn, inflation rose above 10, the Rupee weakened against the dollar, advertisers went into a shell, and held back their purses. Read More

Comments

vaidyanathan: interesting story! is Amul mentioned in the case study! this is one Indian
nishikant: Great insight, still remember you lecture on role of fear at RAPIM.Thanks
Aritra Kar: The piece on Augmented Reality wasindeed an interesting read. The marketers
Shishir: I feel that the success of the repositioning will depend on greatly on the
Vijay: WHY there no Recording facility in Dish Tv recorder?
Amit Goswami: Some thing which doesn't come as surprise to me as I knew who's the head of
aparna chatterji: Wishing you the best for all your endeavours in the future.I just went thro
Madhusudhan Rao: This is great. This article shows how much in-depth study you guys did to a
Rahul Dubey: Hi Pallavi, Lovely piece. Thanks
Amit Sati: First of all many thanks for doing this wonderful job of bringing such info

Latest

February 21, 2012 at 15:56 Coverage of Pitch Madison Media Advertising Outlook 2012 on CNBC TV18 0
February 21, 2012 at 12:44 Praveen Sharma speaks on Google’s India plans at Pitch Madison Ad Outlook launch 0
February 21, 2012 at 12:06 Nigel Wark speaks on sidelines of Pitch Madison Ad Outlook launch 0
February 21, 2012 at 8:33 Goafest calls for young ‘Marketing Wizards’ 0
February 21, 2012 at 8:31 Alok Bharadwaj appointed Chairman of CII Office Automation & Imaging Division 0
February 21, 2012 at 8:30 Indian eRetail pegged at Rs 7,000 crore 0
February 21, 2012 at 8:29 Move over flash mobs; tweetmob is here 0
February 20, 2012 at 9:26 Ad spends grow by 8%: Pitch Madison Report 0
February 20, 2012 at 9:19 Being fair to kids 0
February 20, 2012 at 9:16 Marketing to kids in the 21st century 0

FAMILY

Chicking aims 100 outlets in India by 2015

0 Pitch / February 1, 2012

United Arab Emirates based QSR chain, Chicking Fried Chain, which started its North India operations yesterday, is looking to add 100 outlets in India by 2015. It aims to have about 50 outlets in the National Capital Region (NCR) – Delhi, Gurgaon,

Organic food luring weight conscious consumers big time
0 Pitch / January 25, 2012
In keeping with the focus on consuming healthy foods, Indian consumers are shopping for food items that promote health benefits. According to an online survey conducted by research agency Nielsen, slightly more than half of urban Indian consumers claim to regularly shop

Greenply asks consumers to create for ‘Always’ graffiti
0 Neha Goel / January 20, 2012
It’s a challenge to create recall and loyalty in a low involvement category like plywood. Greenply, one of the leading companies manufacturing plywood in India is trying to engage the consumer with an attempt to create the largest graffiti wall in the

Penguin launches merchandise as part of silver jubilee celebrations
0 Pitch / January 19, 2012
Penguin India, India’s one of the largest book publishers has launched a Penguin collectibles and merchandise – mugs, notebooks, cloth bags, baggage tags, besides other – as a part of its 25th year celebrations. The range would be available across major retail