Can Sony be a ‘smart’phone without Ericsson?
Sony Xperia S is the first product from Sony Mobile Communications after Sony bought out Ericsson’s 50 per cent stake in Sony Ericsson. With the presence of fierce competitors who have established their grip over the exponentially growing smartphone segment, will Sony succeed in creating a flutter? Over the years, Sony has built a reputation for itself as a premium brand in the consumer electronics business and enjoys a loyal customer base. Read More
Pregnancy is stylish: Destination Maternity assures to-be-mums 0
Parle G baby in pursuit of Gold 0
Pinkberry swirls into Indian yogurt market 0
Vu flashes 3D cameras 0
A new M from Merc; Peter Honegg happy at No 2 position 0
Rowdy Rathore to sell Dream Yuga; Will the Akshay-Honda pair gel? 1
In demand: Eco-friendly brands 0
Are Van Heusen & Allen Solly wearing the right look? 0
Olympus dons a retro look to drive brand nostalgia 0
A ‘clean’ picture for Horlicks’ campaign 0
Pregnancy can be fashionable too! This has been made possible by the recent launch of US maternity apparel brand Destination Maternity’s first standalone store in India, in alliance with its franchise partner Mahindra Retail. The brand offers a wide range
Hoping to take glucose biscuits beyond the masses, Parle has come up with Parle G Gold, a brand extension for Parle G, the leader in the glucose biscuit segment. Maintaining a fine balance between the old world charm to keep
Putting all speculations at rest for its anticipated launch in the Indian market, American frozen yogurt chain, Pinkberry has finally arrived in the country. It has signed a franchise agreement with Mumbai based JSM Corporation to grow the brand’s presence
Hoping to give impetus to 3D television market in India, luxury TV brand, Vu Technologies, has launched a Vu 3D camera. The company feels that while market is full of 3D TVs, there is very little content for the viewers.
The action in the luxury car market in India seems to be ever increasing in the past few months. Couple of weeks back, UK based super luxury car brand Aston Martin entered the Indian market. In the beginning of the
It’s raining Bollywood celebrities in the two-wheeler mass market in India. The latest to join the bandwagon is Honda Motorcycle & Scooter India (HMSI). While Suzuki Hayate got Dabbangg star Salman Khan to create mass appeal, HMSI has roped in
Indian consumers are drawn towards socially conscious brands and businesses, which actively address societal issues. These are the findings of a study conducted by Edelman for the year 2012 titled Good Purpose, which is essentially a global consumer study exploring
Apparel brands Allen Solly and Van Heusen, from the house of Aditya Birla Nuvo owned Madura Fashion & Lifestyle, are undergoing a transition of sorts. While the former has gone back to its core positioning following a brief departure, the
Retro looking cameras are in vogue; thanks to the growing consumer interest in nostalgic brand affiliations. Tapping into this emerging brand nostalgia for old-fashioned cameras, Olympus has turned back the clock with the launch of retro styled OM-D E-M5 cameras.
GlaxoSmithKline Consumer Healthcare (GSKCH) added a touch of glamour to its latest CSR initiative. It recently roped in Bollywood actress Vidya Balan as the brand ambassador for Horlicks’ CSR campaign called ‘Ahaar Abhiyaan’, which will address the problem of malnutrition
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