Can Sony be a ‘smart’phone without Ericsson?
Sony Xperia S is the first product from Sony Mobile Communications after Sony bought out Ericsson’s 50 per cent stake in Sony Ericsson. With the presence of fierce competitors who have established their grip over the exponentially growing smartphone segment, will Sony succeed in creating a flutter? Over the years, Sony has built a reputation for itself as a premium brand in the consumer electronics business and enjoys a loyal customer base. Read More
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It’s a bird! It’s a plane! It’s a kite! It’s Kingfisher! And originally it was a beer. The brand has been at the receiving end of media glare since its debacle in the aviation industry of becoming a debt-laden airline.
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Koenigsegg, the Swedish sports car, finally knocked the Indian doors early last month. The car would be sold through The ESTD (InterGlobe Established Products), in India. “The Indian luxury market has huge potential and will grow exponentially in the next
A watch retail outlet at a renowned mall is flooded with different brands. A woman leafs through a plethora of watches to choose from. After much deliberation, she picks up two of her choicest brands. One that has a Swiss
Business has only two functions – marketing and innovation.” This is what the famous marketing consultant Peter F Drucker said years ago. But in today’s context, marketing and innovation aren’t exclusive of each other. The lines are blurring. There is
Even as the Swiss luxe watchmaker Rolex is expecting sales of its exquisite timepieces to fall globally due to the slowing consumer appetite for luxury, it’s confident of its future success in this part of the globe, says Rolex Indian
Visit any shopping mall or an airport lounge in our metros and you get to see a new breed of young and mobile Indians wearing an Armani or Prada suit, flashing Rolex or Tag Heuer watches, proudly flaunting their latest
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