Can Sony be a ‘smart’phone without Ericsson?
Sony Xperia S is the first product from Sony Mobile Communications after Sony bought out Ericsson’s 50 per cent stake in Sony Ericsson. With the presence of fierce competitors who have established their grip over the exponentially growing smartphone segment, will Sony succeed in creating a flutter? Over the years, Sony has built a reputation for itself as a premium brand in the consumer electronics business and enjoys a loyal customer base. Read More
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The Indian digital camera market is on an overdrive. While Fujifilm forayed into interchangeable lens cameras and launched 16 new digital camera models; Nikon, which sells 10 models in DSLR, is determined to maintain its 55 per cent market share
One of the most aspirational luxury car brand Jaguar, is all geared up to race up its top lines in the Indian market. The company has launched a new campaign globally ‘How Alive are You’ to add fresh impetus to
With a little over a month to go for IPL 5 (starts on April 4), franchise teams have started gearing to garner audience support. GMR Sports owned Delhi Daredevils, which had a disastrous last season, while has changed its tagline
Smart Quotient: Relating the product to the aspirations of the TG To promote the men’s grooming range of appliances, Philips Electronics India launched a month long promotional activity, titled the ‘Groom-Vroom Challenge’. The activity started online, when Philips launched the contest
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Smart Quotient: LED headlights become a distinguishing feature German luxury car manufacturer, Audi, pioneered the use of LED bulbs into its headlights and has become a trend setter inspiring other automotive makers to emulate the trend. It recently launched the A6
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Smart Quotient: Creating a ‘leisure biking’ culture in India Iconic motorcycle brand Harley-Davidson, popularly known as H-D among its fans, is driving smooth on the rough Indian roads with its style statement and engaging marketing activities. Despite being highly expensive, with
Smart Quotient: Giving enough time for test-driving the car Ford India has upped the ante in directly engaging consumers and openly challenging its competitors. The automotive company has gone a step further in its aggressive experience based marketing by openly
A few years ago, a men’s grooming kit contained only a shaving kit – a couple of razors, shaving brush, a shaving cream, and for some luxury an after shave lotion and a must deodorant pack. It would be embarrassing
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