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Overexposure to DSLR

Overexposure to DSLR

3 / April 17, 2012 7:00 AM

The Indian digital camera market is on an overdrive. While Fujifilm forayed into interchangeable lens cameras and launched 16 new digital camera models; Nikon, which sells 10 models in DSLR, is determined to maintain its 55 per cent market share

Will Parle snacks be worth their salt?

Will Parle snacks be worth their salt?

0 / April 3, 2012 9:27 AM

Parle has always been known as a biscuits and confectionery major. With the launch of Musst Stix and Musst Chips in 2008, it expanded its product portfolio to the non-biscuit snack category as well. Now, with launch of Parle Namkeen,

Will Puma ‘pimp’ and get ‘horny’ for TV?

Will Puma ‘pimp’ and get ‘horny’ for TV?

2 / March 21, 2012 7:00 AM

Despite being a late entrant in the industry, Puma India, wanted to create a strong distribution foothold in India before embarking upon an aggressive advertising spree. For Puma India, ‘place’ has been one of the most important 4 Ps of

eBay finally wakes from slumber

eBay finally wakes from slumber

0 / March 21, 2012 6:58 AM

Online retail market is buzzing with activity with a host of new players hogging the limelight. With well crafted communication campaigns players such as Flipkart, OLX, 99 labels and Snapdeal are strong on consumer recall. However, this has left the

The simmering war of cooling brands!

The simmering war of cooling brands!

0 / March 16, 2012 9:00 AM

With the sweaty and sultry summers all set to arrive, beverage marketers are also rolling up their sleeves to lure the consumers. And this time, Bollywood seems to be the flavour of the season for this category. Sprinkling stardust There

A ‘Virat’ brand equity

A ‘Virat’ brand equity

2 / March 5, 2012 8:32 AM

When Virat Kohli swung his bat and saved the face of the Indian cricket team, it wasn’t just the cricket world that rocked. Brand experts sat up as brand ‘Kohli’ was created. However, they feel that it may be a

Kasam Daredevils Ki: GMR vows Fan Parks for Super Fans

Kasam Daredevils Ki: GMR vows Fan Parks for Super Fans

0 / March 1, 2012 8:45 AM

With a little over a month to go for IPL 5 (starts on April 4), franchise teams have started gearing to garner audience support. GMR Sports owned Delhi Daredevils, which had a disastrous last season, while has changed its tagline

No bar: Coffee at home

No bar: Coffee at home

0 / February 29, 2012 8:32 AM

Cafe bar culture has been on an upswing in the country. But in-home coffee consumption still has not been as big as marketers would have liked to. However, over the past few months, coffee marketers (in-house coffee consumption) like Nescafe

Tech marketing: From geeky to utility

Tech marketing: From geeky to utility

0 / February 24, 2012 8:45 AM

It is stereotypical to say that technology is for geeks. This category of geeks has actually engulfed the world in its ambit. For marketers, however, selling technology products is nothing less than a challenge. Consumers today are well versed with

Augmented Reality: Are Indian marketers ready for it?

Augmented Reality: Are Indian marketers ready for it?

2 / January 30, 2012 9:14 AM

Move over Virtual Reality (VR). It’s time for Augmented Reality (AR) that’s the new buzz word for marketers. As an ‘experience’ tool, while AR gives a more real feel to users/customers, it is an expensive tool that is keeping marketers