Can Sony be a ‘smart’phone without Ericsson?
Sony Xperia S is the first product from Sony Mobile Communications after Sony bought out Ericsson’s 50 per cent stake in Sony Ericsson. With the presence of fierce competitors who have established their grip over the exponentially growing smartphone segment, will Sony succeed in creating a flutter? Over the years, Sony has built a reputation for itself as a premium brand in the consumer electronics business and enjoys a loyal customer base. Read More
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Ratan Jalan, founder of Medium Healthcare Consulting, has been the CEO of Apollo Health and Lifestyle, part of the Apollo Hospitals Group for almost a decade. He has been responsible for creating some of the most successful healthcare formats in the country
Oral care brand, Colgate Total has fielded two players – Mahesh Bhupathi (tennis) and Rahul Bose (rugby), against Pepsodent’s Shah Rukh Khan. The two new brand ambassadors will feature in the brand’s latest ‘Health Mouth’ campaign. “In India, there is
Brand placements in movies and television shows is becoming an all encompassing trend as marketers find it as a clutter free way to boost brand image. And when Dettol, from Reckitt Benckiser, recently ventured with the same concept, it did
These days brands are born almost everyday, but only a few are able to leave an imprint in the consumer mindscapes. Vatika, from the stable of the over 120-year-old Ayurvedic and natural product major Dabur India, has been one such
Dabur India is a company that has mastered the art of keeping its brand essence fresh. This old school marketer, which was all about tradition, natural products and heritage brands, has infused a modern spirit into what it does and
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