Can Sony be a ‘smart’phone without Ericsson?
Sony Xperia S is the first product from Sony Mobile Communications after Sony bought out Ericsson’s 50 per cent stake in Sony Ericsson. With the presence of fierce competitors who have established their grip over the exponentially growing smartphone segment, will Sony succeed in creating a flutter? Over the years, Sony has built a reputation for itself as a premium brand in the consumer electronics business and enjoys a loyal customer base. Read More
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Joseph Tripodi, Executive Vice-President and Chief Marketing and Commercial Officer, Coca-Cola admits that it is difficult for the beverage major to achieve its global targets unless it competes effectively in the Indian market. In an interview with Ashish Jha of
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Vivek Nayer, Senior Vice President, Marketing, Mahindra (Auto Division) has been with the company for the past six years now. Prior to M&M, he was working with Reckitt Benckiser, UK as a Global Category Marketing Manager (Furnishings and Floor care).
In an exclusive interview with Ashish Jha of Pitch, Hemant Malik, Chief Operating Officer, Trade Marketing and Distribution, ITC talks about how marketing has evolved over the years. Excerpts: In a cluttered market, how do you ensure effective communication? It
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Ashish Bhatia, Regional Director, Fortis Healthcare has been with the group since its beginning in 2001. In last 10 years, Fortis has grown to a chain of about 60 hospitals including super-speciality centres which offer world-class services and facilities. Marketing
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Eighty years on, Himalaya still remains a research-oriented company developing herbal products validated by modern science. But along the long journey, the company has transformed its structure and kept on adding to its portfolio. Last ten years have been very
How has your journey been so far with Britannia? Exciting, challenging and surprising in some ways. It’s wonderful to work with a brand people like and buy. Britannia is perhaps the only food brand in India today catering to all
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