Can Sony be a ‘smart’phone without Ericsson?
Sony Xperia S is the first product from Sony Mobile Communications after Sony bought out Ericsson’s 50 per cent stake in Sony Ericsson. With the presence of fierce competitors who have established their grip over the exponentially growing smartphone segment, will Sony succeed in creating a flutter? Over the years, Sony has built a reputation for itself as a premium brand in the consumer electronics business and enjoys a loyal customer base. Read More
Pregnancy is stylish: Destination Maternity assures to-be-mums 0
Parle G baby in pursuit of Gold 0
Pinkberry swirls into Indian yogurt market 0
Vu flashes 3D cameras 0
A new M from Merc; Peter Honegg happy at No 2 position 0
Rowdy Rathore to sell Dream Yuga; Will the Akshay-Honda pair gel? 1
In demand: Eco-friendly brands 0
Are Van Heusen & Allen Solly wearing the right look? 0
Olympus dons a retro look to drive brand nostalgia 0
A ‘clean’ picture for Horlicks’ campaign 0
Reliance Communications is the ‘Global Partner’ for all ICC events that includes the ICC Cricket World Cup, which India won last year, ICC World Twenty-20, ICC U-19 Cricket World Cup, the ICC Women’s World Cup which is scheduled to be
Don’t be shocked by the headline. Ramesh Chembath, AVP, Marketing, Godrej Appliances, tells Pitch that Godrej is looking to have a dialogue and engagement with the youth. A name synonymous with locks and safes, Godrej has come a long way
Every fifth person in India is a youth, which as defined by UN falls in the age group of 15-24. However, for reference in this story, we are talking about the 18-24 age group, which essentially is on the radar
With cricket fever at its peak – the ICC World Cup, which is to be followed by IPL, Nike’s latest ‘Bleed Blue’ campaign to harness the sports fervor, has got rave re-views. Sanjay Gangopadhyay, Marketing Director, Nike India, talks to
Watches today are no more a time keeping tool. Yet they have their own relevance as an accessory. The times are tough and with established giants like Titan in the market, players like Timex are trying to find their niche
With a 50 per cent share in the Indian beer market worth over Rs 3,500 crore (according to industry estimates), United Breweries (UB) is all set to increase its share with its new offering Kingfisher Ultra – ‘Emperor of good
Ruchira Jaitly, Vice President (Marketing), PepsiCo India (FritoLay division), started her career with Unilever, working in sales for personal products in Western UP and Rajasthan and later on brand activation and innovation in its hair wash category in a stint
Comments