Can Sony be a ‘smart’phone without Ericsson?
Sony Xperia S is the first product from Sony Mobile Communications after Sony bought out Ericsson’s 50 per cent stake in Sony Ericsson. With the presence of fierce competitors who have established their grip over the exponentially growing smartphone segment, will Sony succeed in creating a flutter? Over the years, Sony has built a reputation for itself as a premium brand in the consumer electronics business and enjoys a loyal customer base. Read More
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With a strong distribution base in place, Fujifilm India is all set to expand presence in the Indian DSLR and compact camera market with an aim of 10 per cent market share in FY 2012. Sriwant Wariz, National Marketing Manager,
The Rs 9,000 crore confectionery market has been buzzing with activity including new product launches, new campaigns and new brand endorsers being taken board. One of the big fish in the confectionery space – Perfetti Van Melle, has recently roped
Cricket tournaments have always been an important media platform for marketers targeting male consumers. In this season of IPL, men personal care brand Garnier MEN is trying to lure male consumers by associating itself with their favourite sport. The brand
IPL’s fifth season has been on for three weeks now and so far the TV ratings and marketers’ enthusiasm both have been lower than previous seasons. But many feel there is nothing to worry, IPL is just maturing like any
The Indian travel luggage segment is experiencing a lot of action that has transformed boring travel gear into trendy travel wear. Hidesign India, too, is looking at the luxury category aggressively by launching a slew of products in the category.
Unlike his former colleague, Emmanuel Upputuru, the National Creative Director of Publicis India, KV Sridhar feels that innovation cannot be limited to a newspaper or a magazine. The difference lies in the luxury of time and a targeted audience that
On key developments with respect to advertising for magazines in 2011 Leaner and more effective measures continued to be adopted as the mood was still recessionary. It was definitely a better year than 2009-10 but has yet not reached its
In an interview with Deepika Bhardwaj, Emmanuel Upputuru, who has just put in his papers at Publicis India, tells that magazines allow more scope for innovation than a newspaper. In the same vein, he tells that senior rung of ad-men
In a candid interview with Noor Fathima Warsia, Consulting Editor of Pitch, Tarun Rai, CEO, Worldwide Media and President of AIM (The Association of Indian Magazines, talks about the issues, the magazine industry is facing and how AIM is trying
Kotak Mahindra Bank has been very aggressive on the advertising front in the past six months. The brand has for the first time associated itself with IPL, though with the online broadcaster Indiatimes.com. In an interview with pitchonnet.com, Karthi Marshan,
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