Can Sony be a ‘smart’phone without Ericsson?
Sony Xperia S is the first product from Sony Mobile Communications after Sony bought out Ericsson’s 50 per cent stake in Sony Ericsson. With the presence of fierce competitors who have established their grip over the exponentially growing smartphone segment, will Sony succeed in creating a flutter? Over the years, Sony has built a reputation for itself as a premium brand in the consumer electronics business and enjoys a loyal customer base. Read More
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Mother Dairy, a wholly owned company of the National Dairy Development Board (NDDB), has been fast spreading its verticals beyond the Delhi-NCR region and even getting into Amul dominated markets. Lucknow and Kanpur are the latest additions where Mother Dairy
As the yellow car makes its way through the dusty and bumpy roads of Paragpur in Himachal Pradesh, a girl, hardly 10 years old is all anxious. There are other kids in the village running after the car. The girl’s
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The confectionery behemoth Cadbury is now expanding its wings in the biscuit category with the launch of Oreo biscuits. The company launched Oreo a couple of months back and is vying for a fair share of the quickly expanding cream
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As big FMCG players enter the ever-growing instant noodle market in India, the instant noodles category is all set to witness a marketing warfare that may remind of ‘Cola War’ of 1980s. Though still dominated by Swiss FMCG giant Nestle’s
Cocoberry is trying to create space for healthy frozen yogurt as part of everyday life of the Indian consumer. Its CEO, GS Bhalla, shares his marketing strategy for the creation of a new F&B category in India, with Ruchika Kumar
One, Perk has flown off the Indian retailing shelves to be replaced by Glucose Perk. Two, the brand communication for the new Glucose Perk has undergone change twice since its launch in 2009. Cadbury is fighting hard to find a
In 2010, it all started with a smashing TVC with an influential brand ambassador – tinsel town’s perfectionist – Aamir Khan. He jumped from one place to another offering oversized T-shirts to onlookers munching unhealthy fried potato chips with the
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