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Ad spends grow by 8%: Pitch Madison Report

If 2010 was a sunshine year for the media advertising industry, 2011 reminded the industry of 2009. ‘Slowdown’, while was a dirty word and no one wants to accept it, the fashionable word has been ‘Caution’. As we put the Pitch Madison Media Advertising Outlook 2012 together, and spoke to media marketers, brand managers and media decision makers at Madison, the refrain we got was: The year started on a positive note, yet as global economy saw another churn, inflation rose above 10, the Rupee weakened against the dollar, advertisers went into a shell, and held back their purses. Read More

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vaidyanathan: interesting story! is Amul mentioned in the case study! this is one Indian
nishikant: Great insight, still remember you lecture on role of fear at RAPIM.Thanks
Aritra Kar: The piece on Augmented Reality wasindeed an interesting read. The marketers
Shishir: I feel that the success of the repositioning will depend on greatly on the
Vijay: WHY there no Recording facility in Dish Tv recorder?
Amit Goswami: Some thing which doesn't come as surprise to me as I knew who's the head of
aparna chatterji: Wishing you the best for all your endeavours in the future.I just went thro
Madhusudhan Rao: This is great. This article shows how much in-depth study you guys did to a
Rahul Dubey: Hi Pallavi, Lovely piece. Thanks
Amit Sati: First of all many thanks for doing this wonderful job of bringing such info

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February 21, 2012 at 15:56 Coverage of Pitch Madison Media Advertising Outlook 2012 on CNBC TV18 0
February 21, 2012 at 12:44 Praveen Sharma speaks on Google’s India plans at Pitch Madison Ad Outlook launch 0
February 21, 2012 at 12:06 Nigel Wark speaks on sidelines of Pitch Madison Ad Outlook launch 0
February 21, 2012 at 8:33 Goafest calls for young ‘Marketing Wizards’ 0
February 21, 2012 at 8:31 Alok Bharadwaj appointed Chairman of CII Office Automation & Imaging Division 0
February 21, 2012 at 8:30 Indian eRetail pegged at Rs 7,000 crore 0
February 21, 2012 at 8:29 Move over flash mobs; tweetmob is here 0
February 20, 2012 at 9:26 Ad spends grow by 8%: Pitch Madison Report 0
February 20, 2012 at 9:19 Being fair to kids 0
February 20, 2012 at 9:16 Marketing to kids in the 21st century 0

KIDS

Being fair to kids

0 Pallavi Srivastava / February 20, 2012

As the yellow car makes its way through the dusty and bumpy roads of Paragpur in Himachal Pradesh, a girl, hardly 10 years old is all anxious. There are other kids in the village running after the car. The girl’s joy knows

Marketing to kids in the 21st century
0 Naresh Gupta / February 20, 2012
There is an advertising stereotype that exists for kids in advertising. The kids are supposed to be cute, wear a spectacle to add to cute value, they sit and watch TV, and run to parents demanding whatever latest they saw on TV.

Dialogue with kids needs to be honest: Benjamin Grubbs
0 Suraj Ramnath / February 20, 2012
While it would be easier to market a tangible product to kids, but getting an intangible product like a TV programme across to kids would be a challenge. Considering that kids today have a wide array of technology available to them –

Keymon Ache merchandise to lure kids
0 Pitch / January 25, 2012
Cartoon character, Keymon Ache, created by channel Nickelodeon, specifically for the Indian audience, will have its own merchandise now. Wiesner Wordwide Kreations (WWK), a wholly-owned subsidiary of US-based fashion conglomerate, Wiesner Products has bought the license to sell Keymon Ache merchandise in

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Pitch CMO Summit 2011, New Delhi

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KIDS

Being fair to kids

Marketing to kids in the 21st century

Dialogue with kids needs to be honest: Benjamin Grubbs

Keymon Ache merchandise to lure kids