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Can Sony be a ‘smart’phone without Ericsson?
Sony Xperia S is the first product from Sony Mobile Communications after Sony bought out Ericsson’s 50 per cent stake in Sony Ericsson. With the presence of fierce competitors who have established their grip over the exponentially growing smartphone segment, will Sony succeed in creating a flutter? Over the years, Sony has built a reputation for itself as a premium brand in the consumer electronics business and enjoys a loyal customer base. Read More
Pitch CMO Summit 2011, New Delhi
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Dettol’s new soap opera for summers
0Taking its anti-bacterial proposition a step forward this summer, Dettol, Reckitt Benckiser’s power brand, launched a new and improved variant in its range of Dettol soaps. Targeted towards family health and more particularly children, the new soap is based on the proposition
A ‘clean’ picture for Horlicks’ campaign
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GlaxoSmithKline Consumer Healthcare (GSKCH) added a touch of glamour to its latest CSR initiative. It recently roped in Bollywood actress Vidya Balan as the brand ambassador for Horlicks’ CSR campaign called ‘Ahaar Abhiyaan’, which will address the problem of malnutrition among children.
Chocolate eclairs category is sensual: Nikhil Sharma
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The Rs 9,000 crore confectionery market has been buzzing with activity including new product launches, new campaigns and new brand endorsers being taken board. One of the big fish in the confectionery space – Perfetti Van Melle, has recently roped in a
Yahoo targets new-to-net users on DataWind’s tablet
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The Indian tablet market is seeing a flurry of low cost tablets especially targeting the education sector. The latest one to join the race is DataWind’s Ubislate7 +, which is slated to launch some time soon. To make its offering more relevant
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