Can Sony be a ‘smart’phone without Ericsson?
Sony Xperia S is the first product from Sony Mobile Communications after Sony bought out Ericsson’s 50 per cent stake in Sony Ericsson. With the presence of fierce competitors who have established their grip over the exponentially growing smartphone segment, will Sony succeed in creating a flutter? Over the years, Sony has built a reputation for itself as a premium brand in the consumer electronics business and enjoys a loyal customer base. Read More
Air fragrances breathe fresh lease of life 0
Dabur spreads its beauty retail business; to add 30 NewU outlets 0
Heineken brings Arctic chill to consumers 0
Fujifilm gets LG’s former Business Head on board 0
Can older actresses still strike gold for marketers? 0
Dettol’s new soap opera for summers 0
Pregnancy is stylish: Destination Maternity assures to-be-mums 0
Parle G baby in pursuit of Gold 1
Pinkberry swirls into Indian yogurt market 0
Vu flashes 3D cameras 0
In recent times, the Indian air fresheners market has started to bloom with brands introducing innovations in products and aggressively promoting their offerings through target-specific marketing campaigns. According to a report by Euromonitor, there is consistent growth in the category
Indian FMCG company, Dabur, is all set to expand the reach of its beauty and personal care retail stores NewU across the Indian market. It rolled out two new outlets in Delhi with an aim to up the number from
In order to enhance visibility and differentiation of products, the market for alcoholic beverages is witnessing innovation in its product packaging lately. While most brands have experimented with the look of their bottle, global beer brand, Heineken has taken this
Fujifilm India, the wholly-owned subsidiary of Fujifilm Corporation, Japan, appointed former LG Business Head, Rohit Pandit, as the Executive Vice President for the Digital Camera Business. With an experience of over 18 years in the sales & marketing function of
In a country where majority of Indians are ‘Bollywood’ struck, brand endorsements by movie stars are immensely popular and effective. While almost every brand is jumping on to the celebrity bandwagon, there are a notable few who are looking beyond
Taking its anti-bacterial proposition a step forward this summer, Dettol, Reckitt Benckiser’s power brand, launched a new and improved variant in its range of Dettol soaps. Targeted towards family health and more particularly children, the new soap is based on
Pregnancy can be fashionable too! This has been made possible by the recent launch of US maternity apparel brand Destination Maternity’s first standalone store in India, in alliance with its franchise partner Mahindra Retail. The brand offers a wide range
Hoping to take glucose biscuits beyond the masses, Parle has come up with Parle G Gold, a brand extension for Parle G, the leader in the glucose biscuit segment. Maintaining a fine balance between the old world charm to keep
Putting all speculations at rest for its anticipated launch in the Indian market, American frozen yogurt chain, Pinkberry has finally arrived in the country. It has signed a franchise agreement with Mumbai based JSM Corporation to grow the brand’s presence
Hoping to give impetus to 3D television market in India, luxury TV brand, Vu Technologies, has launched a Vu 3D camera. The company feels that while market is full of 3D TVs, there is very little content for the viewers.
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