Ad spends grow by 8%: Pitch Madison Report
If 2010 was a sunshine year for the media advertising industry, 2011 reminded the industry of 2009. ‘Slowdown’, while was a dirty word and no one wants to accept it, the fashionable word has been ‘Caution’. As we put the Pitch Madison Media Advertising Outlook 2012 together, and spoke to media marketers, brand managers and media decision makers at Madison, the refrain we got was: The year started on a positive note, yet as global economy saw another churn, inflation rose above 10, the Rupee weakened against the dollar, advertisers went into a shell, and held back their purses. Read More
Coverage of Pitch Madison Media Advertising Outlook 2012 on CNBC TV18 0
Praveen Sharma speaks on Google’s India plans at Pitch Madison Ad Outlook launch 0
Nigel Wark speaks on sidelines of Pitch Madison Ad Outlook launch 0
Goafest calls for young ‘Marketing Wizards’ 0
Alok Bharadwaj appointed Chairman of CII Office Automation & Imaging Division 0
Indian eRetail pegged at Rs 7,000 crore 0
Move over flash mobs; tweetmob is here 0
Ad spends grow by 8%: Pitch Madison Report 0
Being fair to kids 0
Marketing to kids in the 21st century 0
Courtesy: CNBC TV18 (Storyboard) If 2010 was a sunshine year for the media advertising industry, 2011 reminded the industry of 2009. ‘Slowdown’, while was a dirty word and no one wants to accept it, the fashionable word has been ‘Caution’.
Praveen Sharma, Head of Media Sales, Google India, talks about the reasons behind the growth of digital in India and Google’s plans and how display and search advertising are taking shape in India
The apple of every marketer’s eye, digital today, is expected to see a 50 per cent growth in the year 2012. Nigel Wark, Executive Director – Marketing Sales & Services, Ford India, is optimistic about the medium and shares that
Hoping to see more senior marketers and young advertisers at the Goafest 2012, the organising committee of the festival has announced the Marketing Wizards initiative for the Indian Society of Advertisers (ISA) member companies. As per the initiative, an ISA
Alok Bharadwaj, Senior Vice President, Canon India,has been appointed as Chairman of CII Office Automation & Imaging Industry Division. CII’s OA & Imaging Division comprises of members from IT peripherals, office automation, digital printing & finishing and digital photography industries.
Indian online retail industry is expected to touch Rs 7,000 crore by the mid of this year. The estimates were announced at the on-going two-day Indian eRetail Congress, in New Delhi. “The online retail industry is evolving to create a
Vying to mobilise support for its new Mirinda flavours – Orange Mango and Orange Masala, PepsiCo, launched the #breathless campaign on Twitter, a strategy, which the company calls as Tweetmob. As a part of the campaign, that went live on
If 2010 was a sunshine year for the media advertising industry, 2011 reminded the industry of 2009. ‘Slowdown’, while was a dirty word and no one wants to accept it, the fashionable word has been ‘Caution’. As we put the
As the yellow car makes its way through the dusty and bumpy roads of Paragpur in Himachal Pradesh, a girl, hardly 10 years old is all anxious. There are other kids in the village running after the car. The girl’s
There is an advertising stereotype that exists for kids in advertising. The kids are supposed to be cute, wear a spectacle to add to cute value, they sit and watch TV, and run to parents demanding whatever latest they saw
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