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Dhaleta Surender Kumar / February 21, 2012 3:56 PM
Courtesy: CNBC TV18 (Storyboard) If 2010 was a sunshine year for the media advertising industry, 2011 reminded the industry of 2009. ‘Slowdown’, while was a dirty word and no one wants to accept it, the fashionable word has been ‘Caution’.
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Deepika Bhardwaj / February 21, 2012 12:44 PM
Praveen Sharma, Head of Media Sales, Google India, talks about the reasons behind the growth of digital in India and Google’s plans and how display and search advertising are taking shape in India
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Deepika Bhardwaj / February 21, 2012 12:06 PM
The apple of every marketer’s eye, digital today, is expected to see a 50 per cent growth in the year 2012. Nigel Wark, Executive Director – Marketing Sales & Services, Ford India, is optimistic about the medium and shares that
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Pitch / February 21, 2012 8:33 AM
Hoping to see more senior marketers and young advertisers at the Goafest 2012, the organising committee of the festival has announced the Marketing Wizards initiative for the Indian Society of Advertisers (ISA) member companies. As per the initiative, an ISA
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Pitch / February 21, 2012 8:31 AM
Alok Bharadwaj, Senior Vice President, Canon India,has been appointed as Chairman of CII Office Automation & Imaging Industry Division. CII’s OA & Imaging Division comprises of members from IT peripherals, office automation, digital printing & finishing and digital photography industries.
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Pitch / February 21, 2012 8:30 AM
Indian online retail industry is expected to touch Rs 7,000 crore by the mid of this year. The estimates were announced at the on-going two-day Indian eRetail Congress, in New Delhi. “The online retail industry is evolving to create a
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Pitch / February 21, 2012 8:29 AM
Vying to mobilise support for its new Mirinda flavours – Orange Mango and Orange Masala, PepsiCo, launched the #breathless campaign on Twitter, a strategy, which the company calls as Tweetmob. As a part of the campaign, that went live on
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Pitch / February 20, 2012 9:26 AM
If 2010 was a sunshine year for the media advertising industry, 2011 reminded the industry of 2009. ‘Slowdown’, while was a dirty word and no one wants to accept it, the fashionable word has been ‘Caution’. As we put the
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Pallavi Srivastava / February 20, 2012 9:19 AM
As the yellow car makes its way through the dusty and bumpy roads of Paragpur in Himachal Pradesh, a girl, hardly 10 years old is all anxious. There are other kids in the village running after the car. The girl’s
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Naresh Gupta / February 20, 2012 9:16 AM
There is an advertising stereotype that exists for kids in advertising. The kids are supposed to be cute, wear a spectacle to add to cute value, they sit and watch TV, and run to parents demanding whatever latest they saw
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