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Arshiya Khullar / May 21, 2012 7:15 AM
In recent times, the Indian air fresheners market has started to bloom with brands introducing innovations in products and aggressively promoting their offerings through target-specific marketing campaigns. According to a report by Euromonitor, there is consistent growth in the category
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Pitch / May 21, 2012 7:00 AM
Indian FMCG company, Dabur, is all set to expand the reach of its beauty and personal care retail stores NewU across the Indian market. It rolled out two new outlets in Delhi with an aim to up the number from
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Pitch / May 21, 2012 6:30 AM
In order to enhance visibility and differentiation of products, the market for alcoholic beverages is witnessing innovation in its product packaging lately. While most brands have experimented with the look of their bottle, global beer brand, Heineken has taken this
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Pitch / May 21, 2012 6:15 AM
Fujifilm India, the wholly-owned subsidiary of Fujifilm Corporation, Japan, appointed former LG Business Head, Rohit Pandit, as the Executive Vice President for the Digital Camera Business. With an experience of over 18 years in the sales & marketing function of
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Arshiya Khullar / May 18, 2012 8:39 AM
In a country where majority of Indians are ‘Bollywood’ struck, brand endorsements by movie stars are immensely popular and effective. While almost every brand is jumping on to the celebrity bandwagon, there are a notable few who are looking beyond
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Pitch / May 18, 2012 8:04 AM
Taking its anti-bacterial proposition a step forward this summer, Dettol, Reckitt Benckiser’s power brand, launched a new and improved variant in its range of Dettol soaps. Targeted towards family health and more particularly children, the new soap is based on
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Ruchika Kumar / May 17, 2012 7:45 AM
Pregnancy can be fashionable too! This has been made possible by the recent launch of US maternity apparel brand Destination Maternity’s first standalone store in India, in alliance with its franchise partner Mahindra Retail. The brand offers a wide range
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Priyanka Mehra / May 17, 2012 7:30 AM
Hoping to take glucose biscuits beyond the masses, Parle has come up with Parle G Gold, a brand extension for Parle G, the leader in the glucose biscuit segment. Maintaining a fine balance between the old world charm to keep
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Pitch / May 17, 2012 6:45 AM
Putting all speculations at rest for its anticipated launch in the Indian market, American frozen yogurt chain, Pinkberry has finally arrived in the country. It has signed a franchise agreement with Mumbai based JSM Corporation to grow the brand’s presence
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Pitch / May 17, 2012 6:15 AM
Hoping to give impetus to 3D television market in India, luxury TV brand, Vu Technologies, has launched a Vu 3D camera. The company feels that while market is full of 3D TVs, there is very little content for the viewers.
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