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Will India get nuts over doughnuts?

Will India get nuts over doughnuts?

0 / May 14, 2012 7:00 AM

The humble looking ring-shaped friedcake or the doughnut, which till now was one of the least fancy items in a patisserie, has found its own special place in the Indian confectionery market. The recent launch of popular US based chain

Tata Nano kickstarts experiential drive for revival

Tata Nano kickstarts experiential drive for revival

0 / May 14, 2012 6:35 AM

Nano, the smallest car from the Tata Motors stable, is on the road to recovery, or is it? After a spate of drawbacks in the form of a weak engine and a weaker brand proposition as the cheapest car, which

Emirates reunites Indian families on IPL field

Emirates reunites Indian families on IPL field

0 / May 11, 2012 6:15 AM

Deccan Chargers might have disappointed their Hyderabadi fans with a dismal show in the ongoing season of the Indian Premier League (IPL) but the team sponsor Emirates is surely trying to regain lost ground and give its fans at least

Eureka Forbes launches low-cost water purifier; targets masses

Eureka Forbes launches low-cost water purifier; targets masses

0 / May 11, 2012 5:30 AM

In a bid to target mass consumers, Eureka Forbes has launched its low-cost water purifier called AquaSure Galaxy. The company claims to have used the space age water technology, initially developed for NASA, in the latest offering. The company, best

Indians gaga over brands symbolising success

Indians gaga over brands symbolising success

0 / May 10, 2012 7:15 AM

Microsoft, BMW, Google, Apple, Adidas, Mercedes, Audi, Disney, Sony, IBM – in that order, rank as India’s top 10 most desirable brands, according to a study titled Brand Desire, conducted by Clear, the brand consultancy arm of M&C Saatchi group.

Low-income consumers hold key to dairy industry growth

Low-income consumers hold key to dairy industry growth

0 / May 10, 2012 7:00 AM

Low-income consumers in emerging economies hold tremendous potential and growth opportunity for the dairy industry, India being one of them. These are the findings of a research carried out by Tetra Pak, the multinational food packaging and processing company. “Low-income

Nokia paid content now easily accessible to Vodafone & Airtel users

Nokia paid content now easily accessible to Vodafone & Airtel users

0 / May 10, 2012 6:45 AM

Mobile handset maker Nokia has partnered with the largest GSM telecom operators Vodafone India and Bharti Airtel to offer integrated billing solutions on the Nokia Store. Subscribers of the two telecom companies can download a host of paid content from

Nitish Tipnis to head Sales & Marketing at Hover Automotive India

Nitish Tipnis to head Sales & Marketing at Hover Automotive India

0 / May 10, 2012 6:30 AM

Nitish Tipnis has been appointed as the Director – Marketing and Sales at Hover Automotive India (HAI), Nissan India’s Sales & Marketing partner. In this role, he will head all activities related to sales, marketing, after sales, training and dealer

ad2c gets Mindshare’s top executives on board

ad2c gets Mindshare’s top executives on board

0 / May 10, 2012 6:15 AM

ad2c, mobile marketing and advertising agency, expanded its team by hiring Mindshare’s Harish Nair and Pradeep AJ as Chief Strategy Officer and Business Director, respectively. Announcing the appointments, Madan Sanglikar, CEO, ad2c said in a press statement, “We are very

Fujifilm eyes 10 per cent market share: Sriwant Wariz

Fujifilm eyes 10 per cent market share: Sriwant Wariz

0 / May 9, 2012 6:45 AM

With a strong distribution base in place, Fujifilm India is all set to expand presence in the Indian DSLR and compact camera market with an aim of 10 per cent market share in FY 2012. Sriwant Wariz, National Marketing Manager,