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Can Sony be a ‘smart’phone without Ericsson?
Sony Xperia S is the first product from Sony Mobile Communications after Sony bought out Ericsson’s 50 per cent stake in Sony Ericsson. With the presence of fierce competitors who have established their grip over the exponentially growing smartphone segment, will Sony succeed in creating a flutter? Over the years, Sony has built a reputation for itself as a premium brand in the consumer electronics business and enjoys a loyal customer base. Read More
Pitch CMO Summit 2011, New Delhi
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LUXURY
Vu flashes 3D cameras
0Hoping to give impetus to 3D television market in India, luxury TV brand, Vu Technologies, has launched a Vu 3D camera. The company feels that while market is full of 3D TVs, there is very little content for the viewers. The Vu
A new M from Merc; Peter Honegg happy at No 2 position
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The action in the luxury car market in India seems to be ever increasing in the past few months. Couple of weeks back, UK based super luxury car brand Aston Martin entered the Indian market. In the beginning of the year, Jaguar
What makes brand Kareena the Chhammak Chhallo of marketers?
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This summer brands have got greedy for Bollywood actress Kareena Kapoor. Last month itself, two brands (Limca and Alpenliebe 2 Choco Eclairs) have signed the celebrity as the endorser for their product. In fact, the grapevine says that with these new deals
Tata-Wolverine JV targets premium footwear market
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The newly launched 50:50 Joint Venture (JV) between Tata International and NYSE- listed Wolverine World Wide, is eyeing the growing premium market for footwear and apparels in India. The JV will facilitate the wholesale distribution of Wolverine’s Merrell and Caterpillar footwear brands
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