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Ad spends grow by 8%: Pitch Madison Report
If 2010 was a sunshine year for the media advertising industry, 2011 reminded the industry of 2009. ‘Slowdown’, while was a dirty word and no one wants to accept it, the fashionable word has been ‘Caution’. As we put the Pitch Madison Media Advertising Outlook 2012 together, and spoke to media marketers, brand managers and media decision makers at Madison, the refrain we got was: The year started on a positive note, yet as global economy saw another churn, inflation rose above 10, the Rupee weakened against the dollar, advertisers went into a shell, and held back their purses. Read More
Pitch CMO Summit 2011, New Delhi
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Ad spends grow by 8%: Pitch Madison Report 0
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LUXURY
GL-Class ‘Grand Edition’ – new SUV from Mercedes
0Looking at the growing demand for luxury cars in India, Mercedes Benz has launched the GL-Class ‘Grand Edition’. The SUV has two variants – Executive and Luxury, which come at an ex-showroom price of Rs 60.99 lakh and Rs 65.50 lakh, respectively.
Will luxury brands lap up 100 pc FDI?
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Opposed to popular belief that allowing 100 per cent in single brand retail will give impetus to luxury brands in India and bring down costs, experts do not have high hopes. The government of India, a couple of days ago decided to
Ekmatra store makes khadi hep
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Ekmatra, a line of khadi apparel, that launched its second concept store in New Delhi, has taken the luxury route to attract the young and environment conscious consumers. Launched by Sarvodaya Ashram, a non-government organisation, the apparel line boasts of a blend
Selling indulgence
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Koenigsegg, the Swedish sports car, finally knocked the Indian doors early last month. The car would be sold through The ESTD (InterGlobe Established Products), in India. “The Indian luxury market has huge potential and will grow exponentially in the next few years.
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