Can Sony be a ‘smart’phone without Ericsson?
Sony Xperia S is the first product from Sony Mobile Communications after Sony bought out Ericsson’s 50 per cent stake in Sony Ericsson. With the presence of fierce competitors who have established their grip over the exponentially growing smartphone segment, will Sony succeed in creating a flutter? Over the years, Sony has built a reputation for itself as a premium brand in the consumer electronics business and enjoys a loyal customer base. Read More
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The Rs 9,000 crore confectionery market has been buzzing with activity including new product launches, new campaigns and new brand endorsers being taken board. One of the big fish in the confectionery space – Perfetti Van Melle, has recently roped
The fifth season of the Indian Premier League (IPL) is halfway through and there have been some interesting trends emerging. While Television ratings and sponsorships, which have been the most sought after in the first few seasons have seen a
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How has Kaya utilised magazines for advertising? Kaya Skin Clinic uses magazines as a medium to build relevance & create awareness about the brand as well the services and products we offer. We also leverage specific occasion and segment-based issues
There has been a lot of action in the magazine industry in the last few years. While newspapers are directly competing with TV, newspapers are trying to take the mantle donned by magazines a few years back – being analytical.
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Are Indian magazines adopting digital? Magazines today are expected to have a digital platform from both consumers and advertisers point of view. Publishers are slowly embracing digital as it is a critical part of survival. Most magazines have a social
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On challenges the magazine industry is facing The challenge the magazine industry faces today is in it’s scalability. You need a basic critical mass for any business model to survive and grow, magazines are no exceptions to that. Many a
On how the B2B publishing industry is growing The B2B industry has been profitable and we have been profitable too. The B2B segment is a fragmented industry worldwide. The B2B space in India seems fragmented – various players are focusing
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