Can Sony be a ‘smart’phone without Ericsson?
Sony Xperia S is the first product from Sony Mobile Communications after Sony bought out Ericsson’s 50 per cent stake in Sony Ericsson. With the presence of fierce competitors who have established their grip over the exponentially growing smartphone segment, will Sony succeed in creating a flutter? Over the years, Sony has built a reputation for itself as a premium brand in the consumer electronics business and enjoys a loyal customer base. Read More
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The year 2011 was action packed with Bollywood blockbusters and cinema crazy Andhra Pradesh and Tamil Nadu producing mega blockbusters. The blockbusters were the bait for advertisers and thus cinema fared well in 2011. It clocked a whopping revenue of
With the big-budget and multi-starrer movies like Aamir Khan starrer Talaash, Akshay Kumar starrer Rowdy Rathore and the untitled SRK project scheduled for release in 2012, the year looks promising for the medium and cinema advertisers. The ad revenue on
Sam Balsara, Chairman & MD, Madison World expects marketers to be cautious in the first half of 2012. However, there would be no negative growth
Courtesy: CNBC TV18 (Storyboard) If 2010 was a sunshine year for the media advertising industry, 2011 reminded the industry of 2009. ‘Slowdown’, while was a dirty word and no one wants to accept it, the fashionable word has been ‘Caution’.
If 2010 was a sunshine year for the media advertising industry, 2011 reminded the industry of 2009. ‘Slowdown’, while was a dirty word and no one wants to accept it, the fashionable word has been ‘Caution’. As we put the
The year 2009 for Indian Cinema concludes with the troubled Bollywood taking cues from the latest blockbuster ‘3 Idiots’ and humming “All is well” as advertising on the medium dipped to a dismal low. “The year 2009 was not a
That the worst is over is what industry players in Indian cinema anticipate for 2010. After a nightmarish 2009, experts feel that this year will bring some sunshine to the industry as the success of ‘3 Idiots’ and ‘Paa’ in
For some, the year 2009 was about revival, for some it was about staying the course of growth and for some it was still about recovering from the slowdown blows. exchange4media takes a look across domains to see the key
With revenues of Rs 10,000 crore, and with 500+ million glued to their telly sets every evening, no other medium has captured the imagination of our marketers and media agencies like television. Indeed, in 2009, when the ad industry was
Though a budding advertising tool for the already existing and rapidly increasing sphere of media vehicles like print, television, radio, the Internet etc, the cinema is yet to get its rightful place under the sun as it walks the lonely
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