Can Sony be a ‘smart’phone without Ericsson?
Sony Xperia S is the first product from Sony Mobile Communications after Sony bought out Ericsson’s 50 per cent stake in Sony Ericsson. With the presence of fierce competitors who have established their grip over the exponentially growing smartphone segment, will Sony succeed in creating a flutter? Over the years, Sony has built a reputation for itself as a premium brand in the consumer electronics business and enjoys a loyal customer base. Read More
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The fifth season of the Indian Premier League (IPL) is halfway through and there have been some interesting trends emerging. While Television ratings and sponsorships, which have been the most sought after in the first few seasons have seen a
The headiness of the great Indian marketing cocktail – the Indian Premiere League (IPL) Season 5, has just begun. While TV, on-ground and team sponsorships have been marketer’s pick in the last few seasons of the league, this season some
Maruti Suzuki one of the biggest automobile players in the country has stayed away from IPL in its initial years. But now the brand is associating itself with the platform though very selectively. In a candid interview with Pitchonnet.com, Shashank
This IPL season what is certainly going to dominate is the digital medium, be it the franchise promotion, live screening of the matches expected to gain more viewers, digital campaigns and contest by brands, or extra focus by franchisees to
In an attempt to engage consumers through the digital route, Denizen, the denim brand has announced its Global Reality Digital Campaign – ‘We are Explorers’. Largely focused on the Asian market, six young adults have been chosen from countries where
Professional networking site LinkedIn India, is hoping to attract a new set of audience – the B2B marketers. Hoping to promote the role of digital and social media as a potential tool to enhance B2B marketing, the specialised networking site
Ever expanding penetration and improving understanding of the medium by agencies and marketers has been driving the growth of the internet medium in the past 12 months. According to Pitch Madison Media Advertising Outlook 2012, internet saw a whopping growth
Internet as a medium seems to be on a high ride. In percentage terms, it continues to be the fastest growing medium and will be on the same track in 2012 also, though the base is still small. But looking
Sam Balsara, Chairman & MD, Madison World expects marketers to be cautious in the first half of 2012. However, there would be no negative growth
Courtesy: CNBC TV18 (Storyboard) If 2010 was a sunshine year for the media advertising industry, 2011 reminded the industry of 2009. ‘Slowdown’, while was a dirty word and no one wants to accept it, the fashionable word has been ‘Caution’.
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