Can Sony be a ‘smart’phone without Ericsson?
Sony Xperia S is the first product from Sony Mobile Communications after Sony bought out Ericsson’s 50 per cent stake in Sony Ericsson. With the presence of fierce competitors who have established their grip over the exponentially growing smartphone segment, will Sony succeed in creating a flutter? Over the years, Sony has built a reputation for itself as a premium brand in the consumer electronics business and enjoys a loyal customer base. Read More
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Public Announcement Systems (PA systems) are no more the muse of politicians alone, during their electoral canvassing. In fact the media has transformed into an effective audio advertising and marketing tool, especially for brands targeting tier 2 & 3 cities
In a bid to push the consumption and brand recall of its cool oil ‘Navratna Tail’ among rural consumers, Emami has launched a wall painting campaign in the remote areas of Madhya Pradesh, Maharashtra and Gujarat. FMCG and personal and
The year 2011 has not been a very good one for the Outdoor medium. Blank hoardings and billboards have been seen more often than before and hence it was no surprise when the ‘Pitch Madison Media Advertising Outlook 2012’ showed
The year 2012 is expected to be more of a year of recovery for the Outdoor medium. As per Pitch Madison Media Advertising Outlook 2012, Outdoor is expected to grow by five per cent to Rs 1,362 crore in
Sam Balsara, Chairman & MD, Madison World expects marketers to be cautious in the first half of 2012. However, there would be no negative growth
Courtesy: CNBC TV18 (Storyboard) If 2010 was a sunshine year for the media advertising industry, 2011 reminded the industry of 2009. ‘Slowdown’, while was a dirty word and no one wants to accept it, the fashionable word has been ‘Caution’.
If 2010 was a sunshine year for the media advertising industry, 2011 reminded the industry of 2009. ‘Slowdown’, while was a dirty word and no one wants to accept it, the fashionable word has been ‘Caution’. As we put the
Kotak Life Insurance has extended its ‘Another You’ campaign to Delhi Metro and about 100 Meru cabs in Mumbai. Starting today, commuters on the Cannaught Place to Indira Gandhi International Airport Delhi Metro line will be able to hear the
A space-bound crowd of 18 lakh consumers who have the time to listen is nothing less than a luxury for marketers. The Delhi Metro service serves the purpose every day. Yet marketers have failed to lap up the opportunity. What’s
Jet Airways is now the official carrier of the Nokia Lumia ads. While wraps are common on ground – on taxis and buses, and Indian Railways too started sporting branded wraps a few years ago, Jet Airways, too has opened
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