Can Sony be a ‘smart’phone without Ericsson?
Sony Xperia S is the first product from Sony Mobile Communications after Sony bought out Ericsson’s 50 per cent stake in Sony Ericsson. With the presence of fierce competitors who have established their grip over the exponentially growing smartphone segment, will Sony succeed in creating a flutter? Over the years, Sony has built a reputation for itself as a premium brand in the consumer electronics business and enjoys a loyal customer base. Read More
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How has Kaya utilised magazines for advertising? Kaya Skin Clinic uses magazines as a medium to build relevance & create awareness about the brand as well the services and products we offer. We also leverage specific occasion and segment-based issues
There has been a lot of action in the magazine industry in the last few years. While newspapers are directly competing with TV, newspapers are trying to take the mantle donned by magazines a few years back – being analytical.
On the growth of educational and competitive magazines in India This segment is pegged to grow enormously in coming years and has become an attractive investment destination with large to small players entering the arena. Career and competition magazines like
Are Indian magazines adopting digital? Magazines today are expected to have a digital platform from both consumers and advertisers point of view. Publishers are slowly embracing digital as it is a critical part of survival. Most magazines have a social
Points that publishers should bear in mind while going digital Publishers need to understand exactly how technology is influencing the behaviour of their readers and why. Every magazine has a different/unique TG and it’s very important to understand what’s in
On challenges the magazine industry is facing The challenge the magazine industry faces today is in it’s scalability. You need a basic critical mass for any business model to survive and grow, magazines are no exceptions to that. Many a
On how the B2B publishing industry is growing The B2B industry has been profitable and we have been profitable too. The B2B segment is a fragmented industry worldwide. The B2B space in India seems fragmented – various players are focusing
On magazines adopting digital The magazine brands in India have not embraced the tablets as aggressively as they should have, except the India Today Group. We have been working with the digital news-stand vendors for the last three years. It’s
On ad growth in 2011 2012 Our ad revenues in 2012, so far have been flat as compared to 2011. On how magazines can be engaging The great strength of magazines lie in building engaged communities of readers who place
On how Conde Nast performed in 2011 Conde Nast titles continue to see significant growth in terms of advertising pages and revenue. We continue to attract the luxury advertisers but we are also seeing a large number of premium brands
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