Can Sony be a ‘smart’phone without Ericsson?
Sony Xperia S is the first product from Sony Mobile Communications after Sony bought out Ericsson’s 50 per cent stake in Sony Ericsson. With the presence of fierce competitors who have established their grip over the exponentially growing smartphone segment, will Sony succeed in creating a flutter? Over the years, Sony has built a reputation for itself as a premium brand in the consumer electronics business and enjoys a loyal customer base. Read More
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The high point of 2011 for the radio industry was the announcement by the government of the Phase III policy. While, this will determine the future of radio to a great extent, the year 2011 wasn’t a year of any
The year 2011 ended on a positive note with the introduction of Phase III policy for radio by the government. As per the Pitch Madison Media Advertising Outlook 2012 projections, the radio industry is expected to clock revenues of Rs
Sam Balsara, Chairman & MD, Madison World expects marketers to be cautious in the first half of 2012. However, there would be no negative growth
Courtesy: CNBC TV18 (Storyboard) If 2010 was a sunshine year for the media advertising industry, 2011 reminded the industry of 2009. ‘Slowdown’, while was a dirty word and no one wants to accept it, the fashionable word has been ‘Caution’.
If 2010 was a sunshine year for the media advertising industry, 2011 reminded the industry of 2009. ‘Slowdown’, while was a dirty word and no one wants to accept it, the fashionable word has been ‘Caution’. As we put the
By Harrish Bhatia Creativity in advertising has developed much faster in the radio arena than in any other medium. We have been witnessing numerous benchmarks in creative advertising led by the radio players and rapidly followed by the ad agencies.
The radio medium did not play a happy song in 2009. Pegged to be a lukewarm year for the audio medium, the year turned out to be much quieter than expected. The medium earned a total advertising revenue of Rs
For some, the year 2009 was about revival, for some it was about staying the course of growth and for some it was still about recovering from the slowdown blows. exchange4media takes a look across domains to see the key
As diminishing ad revenues had many a media company, especially the big daddies of the industry such as the print, taking a severe hit on their revenues which forced them to down shutters on many of their regional offices, lay
With close to 270 stations spread across the top 75 cities, the private FM radio industry has come of age in the country. In every sense, barring the profitability as the books of many a player confirm—but it’s still long
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