Can Sony be a ‘smart’phone without Ericsson?
Sony Xperia S is the first product from Sony Mobile Communications after Sony bought out Ericsson’s 50 per cent stake in Sony Ericsson. With the presence of fierce competitors who have established their grip over the exponentially growing smartphone segment, will Sony succeed in creating a flutter? Over the years, Sony has built a reputation for itself as a premium brand in the consumer electronics business and enjoys a loyal customer base. Read More
Pregnancy is stylish: Destination Maternity assures to-be-mums 0
Parle G baby in pursuit of Gold 0
Pinkberry swirls into Indian yogurt market 0
Vu flashes 3D cameras 0
A new M from Merc; Peter Honegg happy at No 2 position 0
Rowdy Rathore to sell Dream Yuga; Will the Akshay-Honda pair gel? 1
In demand: Eco-friendly brands 0
Are Van Heusen & Allen Solly wearing the right look? 0
Olympus dons a retro look to drive brand nostalgia 0
A ‘clean’ picture for Horlicks’ campaign 0
The Rs 9,000 crore confectionery market has been buzzing with activity including new product launches, new campaigns and new brand endorsers being taken board. One of the big fish in the confectionery space – Perfetti Van Melle, has recently roped
The fifth season of the Indian Premier League (IPL) is halfway through and there have been some interesting trends emerging. While Television ratings and sponsorships, which have been the most sought after in the first few seasons have seen a
Television continued to be a medium of glory in 2011. Everything seemed right about it – the top genres such as general entertainment channels (GECs) and Hindi movies were innovating and competing aggressively. Infotainment was redefined to be factual entertainment
TV is still the most cost effective medium in India” – just about any Indian media observer quotes this statement every time the future of television and its effectiveness as a medium for advertisers is discussed. Industry leaders believe that
Sam Balsara, Chairman & MD, Madison World expects marketers to be cautious in the first half of 2012. However, there would be no negative growth
Courtesy: CNBC TV18 (Storyboard) If 2010 was a sunshine year for the media advertising industry, 2011 reminded the industry of 2009. ‘Slowdown’, while was a dirty word and no one wants to accept it, the fashionable word has been ‘Caution’.
If 2010 was a sunshine year for the media advertising industry, 2011 reminded the industry of 2009. ‘Slowdown’, while was a dirty word and no one wants to accept it, the fashionable word has been ‘Caution’. As we put the
While it would be easier to market a tangible product to kids, but getting an intangible product like a TV programme across to kids would be a challenge. Considering that kids today have a wide array of technology available to
Vivek Malhotra, who was earlier the Head of marketing for Big FM, has been appointed as the new Head, Research & Marketing at TV Today Network. Malhotra, as per an official release would be responsible for developing the brand and
The music channel genre promises to see an influx of new entrants this year. Multi Screen Media (MSM), which currently offers three channels – Sony Entertainment Television, SAB and PIX – is planning to launch a 24-hour Hindi music channel
Comments