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‘IPL not cost effective for Maruti’

‘IPL not cost effective for Maruti’

0 / March 30, 2012 10:51 AM

Maruti Suzuki one of the biggest automobile players in the country has stayed away from IPL in its initial years. But now the brand is associating itself with the platform though very selectively. In a candid interview with Pitchonnet.com, Shashank

“India is a hub for small cars”

“India is a hub for small cars”

1 / November 24, 2011 4:17 PM

In a candid chat with Ruchika Kumar of Pitch, Nigel Wark talks about key marketing strategies for Ford India. Excerpts: What are some of your key learnings from your postings in Australia, New Zealand, Thailand and India? That the customer

Interview: “The consumer is a Pied Piper, everyone follows”

Interview: “The consumer is a Pied Piper, everyone follows”

0 / December 2, 2009 2:00 PM

Formed in 2004, Wrigley India, now part of the global confectionary giant, Mars, made some major marketing investments while choosing to be associated with all Indian Premier League (IPL) franchisees. Talking to Deepti Aggarwal of Pitch, Himanshu Khanna, Director, Marketing,

Interview: “We have a compelling  opportunity to be in India”

Interview: “We have a compelling opportunity to be in India”

0 / September 4, 2009 2:20 PM

As managing director of Sapient’s India operations, Karandeep Singh is responsible for leading the company’s day-to-day operations, finance and business efforts. Singh joined Sapient in 2007 as finance director, prior to which he spent over 15 years in finance and

“Our devices aren’t sold on price points”

“Our devices aren’t sold on price points”

0 / March 12, 2009 2:34 PM

The Taiwan-based diversified HTC Corp is a leading player in mobile phone innovation and design. Founded by Cher Wang (chairperson) and Peter Chou (president & CEO) in 1997 HTC entered the global markets under the HTC brand name only in

Interview: “We sell solutions, not products”

Interview: “We sell solutions, not products”

0 / January 2, 2008 12:50 PM

Before the insurance sector was opened to private players, Life Insurance Corp (LIC) was the only insurer in the country, which defined the category too. After the opening up of the sector an array of  private players entered the market,