It’s raining Bollywood celebrities in the two-wheeler mass market in India. The latest to join the bandwagon is Honda Motorcycle & Scooter India (HMSI). While Suzuki Hayate got Dabbangg star Salman Khan to create mass appeal, HMSI has roped in Akshay Kumar
Apparel brands Allen Solly and Van Heusen, from the house of Aditya Birla Nuvo owned Madura Fashion & Lifestyle, are undergoing a transition of sorts. While the former has gone back to its core positioning following a brief departure, the latter has
While most of the foods and beverages brands, particularly in the QSR category, have shifted focus to localising their menus to suit the Indian palate, Barista Lavazza is maintaining the international proposition of its product offerings. Hence, it recently launched its ‘Vibrante
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