In an experiential marketing initiative, Absolut, the vodka brand is engaging the youth through music at fairs. Using India Art Fair as a platform, Pernod Ricard India, the company that sells the brand in India, installed 10 Absolut labelled bottles that triggered
It’s a challenge to create recall and loyalty in a low involvement category like plywood. Greenply, one of the leading companies manufacturing plywood in India is trying to engage the consumer with an attempt to create the largest graffiti wall in the
Ford India has promoted PK Umashankar as the VP, Customer Service Operations. Umashankar, takes up the newly created position to take care of the customer service and satisfaction initiatives across the company. Umashankar, who earlier was the General Manager at the Customer
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