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Can Sony be a ‘smart’phone without Ericsson?

Sony Xperia S is the first product from Sony Mobile Communications after Sony bought out Ericsson’s 50 per cent stake in Sony Ericsson. With the presence of fierce competitors who have established their grip over the exponentially growing smartphone segment, will Sony succeed in creating a flutter? Over the years, Sony has built a reputation for itself as a premium brand in the consumer electronics business and enjoys a loyal customer base. Read More

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May 21, 2012 at 7:15 Air fragrances breathe fresh lease of life 0
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May 21, 2012 at 6:30 Heineken brings Arctic chill to consumers 0
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MEN

Heineken brings Arctic chill to consumers

0 Pitch / May 21, 2012

In order to enhance visibility and differentiation of products, the market for alcoholic beverages is witnessing innovation in its product packaging lately. While most brands have experimented with the look of their bottle, global beer brand, Heineken has taken this creative appeal

Rowdy Rathore to sell Dream Yuga; Will the Akshay-Honda pair gel?
1 Arshiya Khullar / May 16, 2012
It’s raining Bollywood celebrities in the two-wheeler mass market in India. The latest to join the bandwagon is Honda Motorcycle & Scooter India (HMSI). While Suzuki Hayate got Dabbangg star Salman Khan to create mass appeal, HMSI has roped in Akshay Kumar

Are Van Heusen & Allen Solly wearing the right look?
0 Arshiya Khullar / May 15, 2012
Apparel brands Allen Solly and Van Heusen, from the house of Aditya Birla Nuvo owned Madura Fashion & Lifestyle, are undergoing a transition of sorts. While the former has gone back to its core positioning following a brief departure, the latter has

Local flavours not Barista’s cup of coffee
0 Ruchika Kumar / May 4, 2012
While most of the foods and beverages brands, particularly in the QSR category, have shifted focus to localising their menus to suit the Indian palate, Barista Lavazza is maintaining the international proposition of its product offerings. Hence, it recently launched its ‘Vibrante