PERSPECTIVE

Mixed reactions to TAM-ASCI tie-up

Mixed reactions to TAM-ASCI tie-up

0 / April 18, 2012 6:35 AM

In a move to strengthen the process of regulating advertising content in India, the Advertising Standards Council of India (ASCI) joined hands with TAM Media Research to launch National Advertising Monitoring Service (NAMS). According to I Venkat, Chairman, ASCI, “The

Branded silver jewellery? My foot!

Branded silver jewellery? My foot!

0 / March 20, 2012 8:23 AM

All that glitters may not just be gold any more. With the complete exemption of excise duty on branded silver jewellery, announced by India’s Finance Minister Pranab Mukherjee in the Budget 2012, the white metal may eventually see some shine.

Japanese marketers on recovery path

Japanese marketers on recovery path

0 / March 7, 2012 8:35 AM

The earthquake triggered tsunami, in Japan last year, jolted not just Japan but the world at large. Several Japanese companies had to shut down their plants temporarily. Moreover, severe losses were reported in the businesses that find their origins in

How PR is becoming a marketing enabler

How PR is becoming a marketing enabler

0 / March 6, 2012 8:30 AM

Until now, Public Relations or PR has been seen as a channel of developing press relations and finding a place for brands in different publications and other media. Slowly, but surely, it is becoming a part of comprehensive marketing tool

Is the Indian market ready for a Jaguar?

Is the Indian market ready for a Jaguar?

1 / March 5, 2012 8:31 AM

One of the most aspirational luxury car brand Jaguar, is all geared up to race up its top lines in the Indian market. The company has launched a new campaign globally ‘How Alive are You’ to add fresh impetus to

Incumbent brands should think like insurgents: Vinita Bali

Incumbent brands should think like insurgents: Vinita Bali

0 / February 2, 2012 8:45 AM

What makes Apple achieve a turnover of $109 billion, and become the world’s most valuable company? And what’s common between Apple, Google, Canon, Cavincare, and Tata Tea? According to Vinita Bali, MD and CEO, Britannia Industries these are “insurgent brands”,

The evolution

The evolution

0 / August 18, 2011 7:37 AM

At the recently held exchange4media Conclave 2011 which saw a gathering of marketers across industries, media experts and others, Nitin Paranjpe, MD & CEO, HUL talked about the evolving consumers and the proliferation of  technology in every facet of marketing