Can Sony be a ‘smart’phone without Ericsson?
Sony Xperia S is the first product from Sony Mobile Communications after Sony bought out Ericsson’s 50 per cent stake in Sony Ericsson. With the presence of fierce competitors who have established their grip over the exponentially growing smartphone segment, will Sony succeed in creating a flutter? Over the years, Sony has built a reputation for itself as a premium brand in the consumer electronics business and enjoys a loyal customer base. Read More
Pregnancy is stylish: Destination Maternity assures to-be-mums 0
Parle G baby in pursuit of Gold 0
Pinkberry swirls into Indian yogurt market 0
Vu flashes 3D cameras 0
A new M from Merc; Peter Honegg happy at No 2 position 0
Rowdy Rathore to sell Dream Yuga; Will the Akshay-Honda pair gel? 1
In demand: Eco-friendly brands 0
Are Van Heusen & Allen Solly wearing the right look? 0
Olympus dons a retro look to drive brand nostalgia 0
A ‘clean’ picture for Horlicks’ campaign 0
Q: We are majorly a biscuit producing company and our target group is middle class consumers in metro cities and sub-urban areas across India. We want to reposition one of our leading biscuit brands as a snack in the Indian
Q: I have a chain of four boutiques in Chandigarh that specializes in men’s wear. Of late, I have noticed that my loyal customers are opting more for branded and readymade products. What should I do to retain my customers?
Q. Though umbrella branding is beneficial for any brand to launch a diversified product, however, what are the risks associated with the same when it comes to creating a unique brand identity for the new product? – Alpana Titus, Mumbai
Q: I am in the business of exotic flower marketing. As my product comes under highly perishable commodity, I have confined my operations to my home state Himachal Pradesh. Please suggest how do I expand at national level with a
Comments