Ad spends grow by 8%: Pitch Madison Report
If 2010 was a sunshine year for the media advertising industry, 2011 reminded the industry of 2009. ‘Slowdown’, while was a dirty word and no one wants to accept it, the fashionable word has been ‘Caution’. As we put the Pitch Madison Media Advertising Outlook 2012 together, and spoke to media marketers, brand managers and media decision makers at Madison, the refrain we got was: The year started on a positive note, yet as global economy saw another churn, inflation rose above 10, the Rupee weakened against the dollar, advertisers went into a shell, and held back their purses. Read More
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Ad spends grow by 8%: Pitch Madison Report 0
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Courtesy: CNBC TV18 (Storyboard) If 2010 was a sunshine year for the media advertising industry, 2011 reminded the industry of 2009. ‘Slowdown’, while was a dirty word and no one wants to accept it, the fashionable word has been ‘Caution’.
Praveen Sharma, Head of Media Sales, Google India, talks about the reasons behind the growth of digital in India and Google’s plans and how display and search advertising are taking shape in India
The apple of every marketer’s eye, digital today, is expected to see a 50 per cent growth in the year 2012. Nigel Wark, Executive Director – Marketing Sales & Services, Ford India, is optimistic about the medium and shares that
If 2010 was a sunshine year for the media advertising industry, 2011 reminded the industry of 2009. ‘Slowdown’, while was a dirty word and no one wants to accept it, the fashionable word has been ‘Caution’. As we put the
Pitch Madison Media Advertising Outlook, the most coveted report on predictions of ad spends, is all set to be launched on February 17, 2012 in New Delhi. The special report, in its eighth year now, tracks and analyses how and
With the big-budget and multi-starrer movies like SRK-starrer ‘Don 2 – The Chase Continues’, and Anees Bazmee-directed multi-starrer, Thank You, scheduled for release in 2011, the year looks promising for the medium and cinema advertisers. The ad revenue on the
Main Zandu Balm Hui, Darling Tere Liye’ – did the magic for both Dabangg and Zandu. Dabangg was the year’s biggest hit and the sales of Zandu balm zoomed over 40 per cent post-release the Salman Khan-starrer movie. Be it
Although online advertising forms a small chunk of the overall ad pie – only three per cent of the total ad spends – the mood in the digital advertising industry seems buoyant. The year 2011, as marketers predict, looks promising
Increasing awareness among advertisers as well as an increase in the Internet penetration are driving growth of the online medium. In the past twelve months, internet media has zoomed northwards. According to Pitch Madison Media Advertising Outlook 2011, internet saw
Hoardings will stay firm,” is how Noomi Mehta, CMD, Selvel Vantage Group & Chairman, Indian Outdoor Advertising Association, looks at OOH medium in the year 2011. After a good year when the outdoor medium grew by 27 per cent, industry
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