Can Sony be a ‘smart’phone without Ericsson?
Sony Xperia S is the first product from Sony Mobile Communications after Sony bought out Ericsson’s 50 per cent stake in Sony Ericsson. With the presence of fierce competitors who have established their grip over the exponentially growing smartphone segment, will Sony succeed in creating a flutter? Over the years, Sony has built a reputation for itself as a premium brand in the consumer electronics business and enjoys a loyal customer base. Read More
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Points that publishers should bear in mind while going digital Publishers need to understand exactly how technology is influencing the behaviour of their readers and why. Every magazine has a different/unique TG and it’s very important to understand what’s in
On challenges the magazine industry is facing The challenge the magazine industry faces today is in it’s scalability. You need a basic critical mass for any business model to survive and grow, magazines are no exceptions to that. Many a
On how the B2B publishing industry is growing The B2B industry has been profitable and we have been profitable too. The B2B segment is a fragmented industry worldwide. The B2B space in India seems fragmented – various players are focusing
On magazines adopting digital The magazine brands in India have not embraced the tablets as aggressively as they should have, except the India Today Group. We have been working with the digital news-stand vendors for the last three years. It’s
On ad growth in 2011 2012 Our ad revenues in 2012, so far have been flat as compared to 2011. On how magazines can be engaging The great strength of magazines lie in building engaged communities of readers who place
On how Conde Nast performed in 2011 Conde Nast titles continue to see significant growth in terms of advertising pages and revenue. We continue to attract the luxury advertisers but we are also seeing a large number of premium brands
On advertising growth in 2011 Contrary to belief, we have experienced a huge traction for special interest magazines resulting in advertising growth in them. Good quality content will continue to increase traction in this genre, even when general as well
On key developments with respect to advertising for magazines in 2011 Leaner and more effective measures continued to be adopted as the mood was still recessionary. It was definitely a better year than 2009-10 but has yet not reached its
In an interview with Deepika Bhardwaj, Emmanuel Upputuru, who has just put in his papers at Publicis India, tells that magazines allow more scope for innovation than a newspaper. In the same vein, he tells that senior rung of ad-men
The Indian magazine industry has been facing tough times over the past few years as readership and revenues stagnate. Not surprisingly, the industry is facing even tougher questions from advertisers and media agencies when it comes to allocations of media
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