Ad spends grow by 8%: Pitch Madison Report
If 2010 was a sunshine year for the media advertising industry, 2011 reminded the industry of 2009. ‘Slowdown’, while was a dirty word and no one wants to accept it, the fashionable word has been ‘Caution’. As we put the Pitch Madison Media Advertising Outlook 2012 together, and spoke to media marketers, brand managers and media decision makers at Madison, the refrain we got was: The year started on a positive note, yet as global economy saw another churn, inflation rose above 10, the Rupee weakened against the dollar, advertisers went into a shell, and held back their purses. Read More
Coverage of Pitch Madison Media Advertising Outlook 2012 on CNBC TV18 0
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Alok Bharadwaj appointed Chairman of CII Office Automation & Imaging Division 0
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Ad spends grow by 8%: Pitch Madison Report 0
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The third largest traditional media format, with 6.1 per cent share in the national ad pie of Rs 18,670, the outdoor industry has met the projections made in the mid-term review of the Pitch-Madison Media Advertising Outlook. However, as compared
The virtual world has braved the real world downturn blows in the smartest way. While other mediums either crawled or took a step back, all through the year 2009, internet emerged as the fastest growing advertising medium for the second
The radio medium did not play a happy song in 2009. Pegged to be a lukewarm year for the audio medium, the year turned out to be much quieter than expected. The medium earned a total advertising revenue of Rs
That the worst is over is what industry players in Indian cinema anticipate for 2010. After a nightmarish 2009, experts feel that this year will bring some sunshine to the industry as the success of ‘3 Idiots’ and ‘Paa’ in
The Pitch-Madison Advertising Outlook 2010 presents an encouraging sight for internet. Online advertising will lead the path of recovery for media this year. It projects internet to be the fastest growing medium for the third consecutive year. With a projected
After registering a 20 per cent de-growth in 2009, the outlook for the outdoor industry looks relatively optimistic. According to the Pitch-Madison Media Ad Outlook 2010, outdoor will grow by 15 per cent, thereby clocking around Rs 1,305 crore this
Year 2010 is expected to be a fulfilling year for the radio medium in India. The growth for this will not just see sheer improvement in numbers of advertisers coming on board but also regulatory intervention. The Pitch-Madison Media Advertising
Considering the reach and penetration of television in India, and the potential it has to grow further, it is not a medium that will perform mutedly for long. Last year can safely be called a year of exception where all
Recovering from the shock, the print industry promises to make a strong come back in 2010. Though the absolute numbers do not project a stupendous growth for the print medium, the very fact that the medium looks promising to be
The year 2009 will go down in the annals of Indian media and advertising industry as the one that has set the ‘New Normal’. To quote McKin-sey’s worldwide managing director, Ian Davis, who propagated this term first in March 2009,
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