Ad spends grow by 8%: Pitch Madison Report
If 2010 was a sunshine year for the media advertising industry, 2011 reminded the industry of 2009. ‘Slowdown’, while was a dirty word and no one wants to accept it, the fashionable word has been ‘Caution’. As we put the Pitch Madison Media Advertising Outlook 2012 together, and spoke to media marketers, brand managers and media decision makers at Madison, the refrain we got was: The year started on a positive note, yet as global economy saw another churn, inflation rose above 10, the Rupee weakened against the dollar, advertisers went into a shell, and held back their purses. Read More
Coverage of Pitch Madison Media Advertising Outlook 2012 on CNBC TV18 0
Praveen Sharma speaks on Google’s India plans at Pitch Madison Ad Outlook launch 0
Nigel Wark speaks on sidelines of Pitch Madison Ad Outlook launch 0
Goafest calls for young ‘Marketing Wizards’ 0
Alok Bharadwaj appointed Chairman of CII Office Automation & Imaging Division 0
Indian eRetail pegged at Rs 7,000 crore 0
Move over flash mobs; tweetmob is here 0
Ad spends grow by 8%: Pitch Madison Report 0
Being fair to kids 0
Marketing to kids in the 21st century 0
The year 2009 for Indian Cinema concludes with the troubled Bollywood taking cues from the latest blockbuster ‘3 Idiots’ and humming “All is well” as advertising on the medium dipped to a dismal low. “The year 2009 was not a
The third largest traditional media format, with 6.1 per cent share in the national ad pie of Rs 18,670, the outdoor industry has met the projections made in the mid-term review of the Pitch-Madison Media Advertising Outlook. However, as compared
The virtual world has braved the real world downturn blows in the smartest way. While other mediums either crawled or took a step back, all through the year 2009, internet emerged as the fastest growing advertising medium for the second
The radio medium did not play a happy song in 2009. Pegged to be a lukewarm year for the audio medium, the year turned out to be much quieter than expected. The medium earned a total advertising revenue of Rs
Well, there was a lot of bad news that 2009 offered, but the good news is that the last few months of 2009 have certainly given us hope. Pitch-Madison Media Advertising Outlook 2010 forecasts that in the new year, media
In a year which has seen decelerating growth in all media platforms, television, besides internet was able to absorb the shock of the slowdown. According to the Pitch-Madison Media Advertising Outlook, TV has grown by two per cent in
Annus horibilus, the Latin phrase, which means a horrible year, sums up the year 2009 for the kind of returns it yield for the print medium in India. The medium that has till now reigned the ad pie and every
The year 2009 will go down in the annals of Indian media and advertising industry as the one that has set the ‘New Normal’. To quote McKin-sey’s worldwide managing director, Ian Davis, who propagated this term first in March 2009,
Comments