PMAO 2010 Review: Print – Thinned Out
0Annus horibilus, the Latin phrase, which means a horrible year, sums up the year 2009 for the kind of returns it yield for the print medium in India. The medium that has till now reigned the ad pie and every
Ad spends grow by 8%: Pitch Madison Report

If 2010 was a sunshine year for the media advertising industry, 2011 reminded the industry of 2009. ‘Slowdown’, while was a dirty word and no one wants to accept it, the fashionable word has been ‘Caution’. As we put the Pitch Madison Media Advertising Outlook 2012 together, and spoke to media marketers, brand managers and media decision makers at Madison, the refrain we got was: The year started on a positive note, yet as global economy saw another churn, inflation rose above 10, the Rupee weakened against the dollar, advertisers went into a shell, and held back their purses. Read More
Annus horibilus, the Latin phrase, which means a horrible year, sums up the year 2009 for the kind of returns it yield for the print medium in India. The medium that has till now reigned the ad pie and every

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