Ad spends grow by 8%: Pitch Madison Report
If 2010 was a sunshine year for the media advertising industry, 2011 reminded the industry of 2009. ‘Slowdown’, while was a dirty word and no one wants to accept it, the fashionable word has been ‘Caution’. As we put the Pitch Madison Media Advertising Outlook 2012 together, and spoke to media marketers, brand managers and media decision makers at Madison, the refrain we got was: The year started on a positive note, yet as global economy saw another churn, inflation rose above 10, the Rupee weakened against the dollar, advertisers went into a shell, and held back their purses. Read More
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Ad spends grow by 8%: Pitch Madison Report 0
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In a year which has seen decelerating growth in all media platforms, television, besides internet was able to absorb the shock of the slowdown. According to the Pitch-Madison Media Advertising Outlook, TV has grown by two per cent in
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