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Can Sony be a ‘smart’phone without Ericsson?

Sony Xperia S is the first product from Sony Mobile Communications after Sony bought out Ericsson’s 50 per cent stake in Sony Ericsson. With the presence of fierce competitors who have established their grip over the exponentially growing smartphone segment, will Sony succeed in creating a flutter? Over the years, Sony has built a reputation for itself as a premium brand in the consumer electronics business and enjoys a loyal customer base. Read More

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PMMAO 2011

PMMAO 2011 PRINT OUTLOOK : Let’s unbundle it

0 / February 1, 2011 1:17 PM

Print will have to play second fiddle to TV in the fight for the ad pie share. Print’s share has been under pressure since 2009, when TV took over to emerge as the leader. The norm is here to stay

PMMAO 2011 PRINT REVIEW : Rs 2186 Cr. Fires up print

0 / February 1, 2011 12:08 PM

Print medium generated Rs 2,186 crore more in 2010 to its share of Rs 7,806 crore in 2009. But actually, it’s not a growth story. It is a story of recovery if we compare it with the figures of 2008,

PMMAO 2011 INTRODUCTION : A new high! Will it continue?

0 Pitch / February 1, 2011 11:18 AM

Our marketers are confident it works. Our media owners are happy that marketers, who pour thousands of crores every year, believe it works. And our media agencies are relieved that growth in ‘traditional media’, something that they are much more

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