Can Sony be a ‘smart’phone without Ericsson?
Sony Xperia S is the first product from Sony Mobile Communications after Sony bought out Ericsson’s 50 per cent stake in Sony Ericsson. With the presence of fierce competitors who have established their grip over the exponentially growing smartphone segment, will Sony succeed in creating a flutter? Over the years, Sony has built a reputation for itself as a premium brand in the consumer electronics business and enjoys a loyal customer base. Read More
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With the big-budget and multi-starrer movies like SRK-starrer ‘Don 2 – The Chase Continues’, and Anees Bazmee-directed multi-starrer, Thank You, scheduled for release in 2011, the year looks promising for the medium and cinema advertisers. The ad revenue on the
Although online advertising forms a small chunk of the overall ad pie – only three per cent of the total ad spends – the mood in the digital advertising industry seems buoyant. The year 2011, as marketers predict, looks promising
The year 2011 is expected to play a new song for the radio industry. As per the Pitch Madison Media Advertising Outlook 2011 projections, the radio industry is expected to clock revenues of Rs 1,018 crore, in the ad-pie worth
The year 2011 is expected to bring more good news for the television space. The biggest driver for this growth will be increasing penetration of the medium, larger reach, proliferation of new channels, and heavy cricket calendar. In the next
Print will have to play second fiddle to TV in the fight for the ad pie share. Print’s share has been under pressure since 2009, when TV took over to emerge as the leader. The norm is here to stay
Our marketers are confident it works. Our media owners are happy that marketers, who pour thousands of crores every year, believe it works. And our media agencies are relieved that growth in ‘traditional media’, something that they are much more
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