Ad spends grow by 8%: Pitch Madison Report
If 2010 was a sunshine year for the media advertising industry, 2011 reminded the industry of 2009. ‘Slowdown’, while was a dirty word and no one wants to accept it, the fashionable word has been ‘Caution’. As we put the Pitch Madison Media Advertising Outlook 2012 together, and spoke to media marketers, brand managers and media decision makers at Madison, the refrain we got was: The year started on a positive note, yet as global economy saw another churn, inflation rose above 10, the Rupee weakened against the dollar, advertisers went into a shell, and held back their purses. Read More
Coverage of Pitch Madison Media Advertising Outlook 2012 on CNBC TV18 0
Praveen Sharma speaks on Google’s India plans at Pitch Madison Ad Outlook launch 0
Nigel Wark speaks on sidelines of Pitch Madison Ad Outlook launch 0
Goafest calls for young ‘Marketing Wizards’ 0
Alok Bharadwaj appointed Chairman of CII Office Automation & Imaging Division 0
Indian eRetail pegged at Rs 7,000 crore 0
Move over flash mobs; tweetmob is here 0
Ad spends grow by 8%: Pitch Madison Report 0
Being fair to kids 0
Marketing to kids in the 21st century 0
Although online advertising forms a small chunk of the overall ad pie – only three per cent of the total ad spends – the mood in the digital advertising industry seems buoyant. The year 2011, as marketers predict, looks promising
Comments