Ad spends grow by 8%: Pitch Madison Report
If 2010 was a sunshine year for the media advertising industry, 2011 reminded the industry of 2009. ‘Slowdown’, while was a dirty word and no one wants to accept it, the fashionable word has been ‘Caution’. As we put the Pitch Madison Media Advertising Outlook 2012 together, and spoke to media marketers, brand managers and media decision makers at Madison, the refrain we got was: The year started on a positive note, yet as global economy saw another churn, inflation rose above 10, the Rupee weakened against the dollar, advertisers went into a shell, and held back their purses. Read More
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Ad spends grow by 8%: Pitch Madison Report 0
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Main Zandu Balm Hui, Darling Tere Liye’ – did the magic for both Dabangg and Zandu. Dabangg was the year’s biggest hit and the sales of Zandu balm zoomed over 40 per cent post-release the Salman Khan-starrer movie. Be it
Increasing awareness among advertisers as well as an increase in the Internet penetration are driving growth of the online medium. In the past twelve months, internet media has zoomed northwards. According to Pitch Madison Media Advertising Outlook 2011, internet saw
Riding on innovative campaigns and new ou tdoor formats like Metro rail and swanky airports becoming new hot locations for OOH (Out Of Home), the medium grew by 27 per cent in the year 2010. According to the Pitch Madison
Radio played a happy tune in the year 2010. Unlike 2009, the advertisers seemed quite upbeat about this medium in 2010. The total advertising revenue of radio in the year clocked an impressive Rs 885 crore, significantly higher than Rs
After the slowdown year 2009, the year 2010 was a year of optimism and growth for the TV industry. According to the Pitch Madison Media Advertising Outlook 2011, the TV medium grew at a phenomenal rate of 24 per cent
Print medium generated Rs 2,186 crore more in 2010 to its share of Rs 7,806 crore in 2009. But actually, it’s not a growth story. It is a story of recovery if we compare it with the figures of 2008,
Our marketers are confident it works. Our media owners are happy that marketers, who pour thousands of crores every year, believe it works. And our media agencies are relieved that growth in ‘traditional media’, something that they are much more
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