Can Sony be a ‘smart’phone without Ericsson?
Sony Xperia S is the first product from Sony Mobile Communications after Sony bought out Ericsson’s 50 per cent stake in Sony Ericsson. With the presence of fierce competitors who have established their grip over the exponentially growing smartphone segment, will Sony succeed in creating a flutter? Over the years, Sony has built a reputation for itself as a premium brand in the consumer electronics business and enjoys a loyal customer base. Read More
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Riding on innovative campaigns and new ou tdoor formats like Metro rail and swanky airports becoming new hot locations for OOH (Out Of Home), the medium grew by 27 per cent in the year 2010. According to the Pitch Madison
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