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Pitch / July 2, 2009 2:03 PM
The Internet has been a fascinating medium for many advertisers since broadband became more pocket-friendly. But still this medium remains largely unexplored despite the fact that it has the potential of not only adding to the advertising edifice but is
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Pitch / July 2, 2009 1:55 PM
Though a budding advertising tool for the already existing and rapidly increasing sphere of media vehicles like print, television, radio, the Internet etc, the cinema is yet to get its rightful place under the sun as it walks the lonely
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Pitch / July 2, 2009 1:42 PM
Outdoor has been a key tool for many mass marketers in the past but it no longer seems so. The various outdoor formats like traditional OOH, digital/ retail media and airports/metro advertising are highly dependent on the performance of key
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Pitch / July 2, 2009 1:33 PM
As diminishing ad revenues had many a media company, especially the big daddies of the industry such as the print, taking a severe hit on their revenues which forced them to down shutters on many of their regional offices, lay
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Pitch / July 2, 2009 1:14 PM
As the famous English film director Alfred Hitchcock once said, “television is like the American toaster, you push the button and the same thing pops up every time.” It might have remained so for long, but the trends have changed
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Pitch / July 2, 2009 12:59 PM
If the ongoing slowdown, which began in the second half of the past fiscal, had left the print industry in its throes since the third quarter of 2008, speculations were rife that 2009 would be a tougher year—a thought seconded
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Pitch / July 2, 2009 12:13 PM
In December 2008 and January 2009, when teams from Madison Media and Pitch Magazine began working on the sixth edition of the annual industry benchmarking study– Advertising Outlook 2009—we’re faced with an unprecedented scenario. For the past five years and
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Pitch / February 12, 2009 11:45 AM
It is fair to say that Pitch Madison Media Advertising Outlook 2009 (PMAO ’09) shook the industry with its prognosis of the health of the media and advertising industry. Our readers will remember that our forecast of just two percent
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Pitch / February 12, 2009 11:32 AM
As we have analysed and forecast in our previous Survey, 2008 marked a screeching halt to an otherwise media industry that was speeding in fifth gear. A double-digit or an above 20 percent growth had become the order of the
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Pitch / January 11, 2009 1:25 PM
If 2008 was bad for the medium, 2009 is going to be worse, says the Pitch-Madison Ad Outlook 2009, which predicts a negative five percent growth in ad spends at Rs 123 crore from Rs 129 crore it netted in
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