PMMAO 2009

Ad Outlook 2009 Mid-Term Review Internet : Faster downloads

Ad Outlook 2009 Mid-Term Review Internet : Faster downloads

0 / July 2, 2009 2:03 PM

The Internet has been a  fascinating medium for many advertisers since broadband became more pocket-friendly. But still this medium remains largely unexplored despite the fact that it has the potential of not only adding to the advertising edifice but is

Ad Outlook 2009 Mid-Term Review Cinema: A flop show

Ad Outlook 2009 Mid-Term Review Cinema: A flop show

0 / July 2, 2009 1:55 PM

Though a budding advertising tool for the already existing and rapidly increasing sphere of media vehicles like print, television, radio, the Internet etc, the cinema is yet to get its rightful place under the sun as it walks the lonely

Ad Outlook 2009 Mid-Term Review Outdoor : Almost Blacked out

Ad Outlook 2009 Mid-Term Review Outdoor : Almost Blacked out

0 / July 2, 2009 1:42 PM

Outdoor has been a key tool for many mass marketers in the past but it no longer seems so. The various outdoor formats like traditional OOH, digital/ retail media and airports/metro advertising are highly dependent on the performance of key

Ad Outlook 2009 Mid-Term Review Radio: Tuning for better times

Ad Outlook 2009 Mid-Term Review Radio: Tuning for better times

0 / July 2, 2009 1:33 PM

As diminishing ad revenues had many a media company, especially the big daddies of the industry such as the print, taking a severe hit on their revenues which forced them to down shutters on many of their regional offices, lay

Ad Outlook 2009 Mid-Term Review  Television : Eecovery in sight

Ad Outlook 2009 Mid-Term Review Television : Eecovery in sight

0 / July 2, 2009 1:14 PM

As the famous English film director Alfred Hitchcock once said, “television is like the American toaster, you push the button and the same thing pops up every time.” It might have remained so for long, but the trends have changed

Ad Outlook 2009 Mid -Term Review Print : Dismal h1, Better h2

Ad Outlook 2009 Mid -Term Review Print : Dismal h1, Better h2

0 / July 2, 2009 12:59 PM

If the ongoing slowdown, which began in the second half of the past fiscal, had left the print industry in its throes since the third quarter of 2008, speculations were rife that 2009 would be a tougher year—a thought seconded

Ad Outlook 2009 Mid -Term Review Introduction : Is the worst over?

Ad Outlook 2009 Mid -Term Review Introduction : Is the worst over?

0 / July 2, 2009 12:13 PM

In December 2008 and January 2009, when teams from Madison Media and Pitch Magazine began working on the sixth edition of the annual industry benchmarking study– Advertising Outlook 2009—we’re faced with an unprecedented scenario. For the past five years and

PMMAO ’09 SUMMIT: Media and Ad honchos endorse survey findings

PMMAO ’09 SUMMIT: Media and Ad honchos endorse survey findings

0 / February 12, 2009 11:45 AM

It is fair to say that Pitch Madison Media Advertising Outlook 2009 (PMAO ’09) shook the industry with its prognosis of the health of the media and advertising industry. Our readers will remember that our forecast of just two percent

MEDIA REVIEW: Media Gloom Intensifies

MEDIA REVIEW: Media Gloom Intensifies

0 / February 12, 2009 11:32 AM

As we have analysed and forecast in our previous Survey, 2008 marked a screeching halt to an otherwise media industry that was speeding in fifth gear. A double-digit or an above 20 percent growth had become the order of the

PMMAO 2009 Outlook Cinema : A complete black-out

PMMAO 2009 Outlook Cinema : A complete black-out

0 / January 11, 2009 1:25 PM

If 2008 was bad for the medium, 2009 is going to be worse, says the Pitch-Madison Ad Outlook 2009, which predicts a negative five percent growth in ad spends at Rs 123 crore from Rs 129 crore it netted in