Can Sony be a ‘smart’phone without Ericsson?
Sony Xperia S is the first product from Sony Mobile Communications after Sony bought out Ericsson’s 50 per cent stake in Sony Ericsson. With the presence of fierce competitors who have established their grip over the exponentially growing smartphone segment, will Sony succeed in creating a flutter? Over the years, Sony has built a reputation for itself as a premium brand in the consumer electronics business and enjoys a loyal customer base. Read More
Pregnancy is stylish: Destination Maternity assures to-be-mums 0
Parle G baby in pursuit of Gold 0
Pinkberry swirls into Indian yogurt market 0
Vu flashes 3D cameras 0
A new M from Merc; Peter Honegg happy at No 2 position 0
Rowdy Rathore to sell Dream Yuga; Will the Akshay-Honda pair gel? 1
In demand: Eco-friendly brands 0
Are Van Heusen & Allen Solly wearing the right look? 0
Olympus dons a retro look to drive brand nostalgia 0
A ‘clean’ picture for Horlicks’ campaign 0
The Internet has been a fascinating medium for many advertisers since broadband became more pocket-friendly. But still this medium remains largely unexplored despite the fact that it has the potential of not only adding to the advertising edifice but is
Though a budding advertising tool for the already existing and rapidly increasing sphere of media vehicles like print, television, radio, the Internet etc, the cinema is yet to get its rightful place under the sun as it walks the lonely
Outdoor has been a key tool for many mass marketers in the past but it no longer seems so. The various outdoor formats like traditional OOH, digital/ retail media and airports/metro advertising are highly dependent on the performance of key
As diminishing ad revenues had many a media company, especially the big daddies of the industry such as the print, taking a severe hit on their revenues which forced them to down shutters on many of their regional offices, lay
As the famous English film director Alfred Hitchcock once said, “television is like the American toaster, you push the button and the same thing pops up every time.” It might have remained so for long, but the trends have changed
If the ongoing slowdown, which began in the second half of the past fiscal, had left the print industry in its throes since the third quarter of 2008, speculations were rife that 2009 would be a tougher year—a thought seconded
In December 2008 and January 2009, when teams from Madison Media and Pitch Magazine began working on the sixth edition of the annual industry benchmarking study– Advertising Outlook 2009—we’re faced with an unprecedented scenario. For the past five years and
Comments