MID-TERM REVIEW: INTRODUCTION

Ad Outlook 2009 Mid -Term Review Introduction : Is the worst over?

Ad Outlook 2009 Mid -Term Review Introduction : Is the worst over?

0 / July 2, 2009 12:13 PM

In December 2008 and January 2009, when teams from Madison Media and Pitch Magazine began working on the sixth edition of the annual industry benchmarking study– Advertising Outlook 2009—we’re faced with an unprecedented scenario. For the past five years and