REPORT

In demand: Eco-friendly brands

In demand: Eco-friendly brands

0 / May 16, 2012 7:10 AM

Indian consumers are drawn towards socially conscious brands and businesses, which actively address societal issues. These are the findings of a study conducted by Edelman for the year 2012 titled Good Purpose, which is essentially a global consumer study exploring

Indians gaga over brands symbolising success

Indians gaga over brands symbolising success

0 / May 10, 2012 7:15 AM

Microsoft, BMW, Google, Apple, Adidas, Mercedes, Audi, Disney, Sony, IBM – in that order, rank as India’s top 10 most desirable brands, according to a study titled Brand Desire, conducted by Clear, the brand consultancy arm of M&C Saatchi group.

Indian consumption to more than double by 2025: Kotak study

Indian consumption to more than double by 2025: Kotak study

0 / May 3, 2012 9:12 AM

In its study titled Game Changer Report: RUPEES: The India consumption story, Kotak Insitutional Equities (KIE) delves into the changing consumption pattern in the country and predicts the same to grow more than double by 2025, to Rs 110 trillion

SEC: Fair division finally?

SEC: Fair division finally?

1 / November 18, 2011 2:46 PM

While the marketers in India can heave a sigh of relief now, the country’s booming small towns and villages also have a cause to cheer.  This is due to the new simpler socio-economic classification (SEC) revealed recently by the Media

Pitch Special: Youth Marketing – A Young Mind

Pitch Special: Youth Marketing – A Young Mind

0 / August 14, 2011 12:57 PM

Every fifth person in India is a youth, which as defined by UN falls in the age group of 15-24. However, for reference in this story, we are talking about the 18-24 age group, which essentially is on the radar

A quick meal

A quick meal

0 / July 9, 2010 9:27 AM

Noodles as a food category has gained the most amid the changing food consumption habits and increasingly hectic lifestyle of today’s young generation. According to a recent study conducted by Datamonitor, a leading provider of global business information, noodles, which

PMMAO 2010 Internet Review – Happily clicking away

PMMAO 2010 Internet Review – Happily clicking away

0 / February 18, 2010 7:19 PM

The virtual world has braved the real world downturn blows in the smartest way. While other mediums either crawled or took a step back, all through the year 2009, internet emerged as the fastest growing advertising medium for the second

PMAO 2010 Review: TV – The new leader

PMAO 2010 Review: TV – The new leader

0 / January 18, 2010 4:58 PM

In a year which has seen decelerating growth in all media platforms, television, besides internet was able to absorb the shock of the slowdown. According to the Pitch-Madison Media Advertising Outlook, TV has grown by two per cent in

PMAO 2010 Review: Print – Thinned Out

PMAO 2010 Review: Print – Thinned Out

0 / January 18, 2010 3:57 PM

Annus horibilus, the Latin phrase, which means a horrible year, sums up the year 2009 for the kind of returns it yield for the print medium in India. The medium that has till now reigned the ad pie and every

PMAO 2010: Review 2009 Introduction – The New Normal

PMAO 2010: Review 2009 Introduction – The New Normal

0 / January 18, 2010 3:18 PM

The year 2009 will go down in the annals of Indian media and advertising industry as the one that has set the ‘New Normal’. To quote McKin-sey’s worldwide managing director, Ian Davis, who propagated this term first in March 2009,