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Ruchika Kumar / May 1, 2012 7:05 AM
In its survey – Why Indian consumers are switching to a brand? – market research firm Market Xcel Data Matrix reveals that Sony scores highest on consumer loyalty. Further, the research extensively tries to uncover the riddle of shifting consumer
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Pitch / January 25, 2012 8:30 AM
In keeping with the focus on consuming healthy foods, Indian consumers are shopping for food items that promote health benefits. According to an online survey conducted by research agency Nielsen, slightly more than half of urban Indian consumers claim to
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Neha Goel / November 18, 2011 2:46 PM
While the marketers in India can heave a sigh of relief now, the country’s booming small towns and villages also have a cause to cheer. This is due to the new simpler socio-economic classification (SEC) revealed recently by the Media
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