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Can Sony be a ‘smart’phone without Ericsson?

Sony Xperia S is the first product from Sony Mobile Communications after Sony bought out Ericsson’s 50 per cent stake in Sony Ericsson. With the presence of fierce competitors who have established their grip over the exponentially growing smartphone segment, will Sony succeed in creating a flutter? Over the years, Sony has built a reputation for itself as a premium brand in the consumer electronics business and enjoys a loyal customer base. Read More

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RURAL

Rowdy Rathore to sell Dream Yuga; Will the Akshay-Honda pair gel?

1 Arshiya Khullar / May 16, 2012

It’s raining Bollywood celebrities in the two-wheeler mass market in India. The latest to join the bandwagon is Honda Motorcycle & Scooter India (HMSI). While Suzuki Hayate got Dabbangg star Salman Khan to create mass appeal, HMSI has roped in Akshay Kumar

Indian consumption to more than double by 2025: Kotak study
0 Pitch / May 3, 2012
In its study titled Game Changer Report: RUPEES: The India consumption story, Kotak Insitutional Equities (KIE) delves into the changing consumption pattern in the country and predicts the same to grow more than double by 2025, to Rs 110 trillion from Rs

Vritti i-Media sings new tunes for brands beyond metros
0 Ruchika Kumar / April 30, 2012
Public Announcement Systems (PA systems) are no more the muse of politicians alone, during their electoral canvassing. In fact the media has transformed into an effective audio advertising and marketing tool, especially for brands targeting tier 2 & 3 cities and rural

Mass Appeal: Suzuki Hayate goes Dabangg
1 Arshiya Khullar / April 19, 2012
In a bid to pursue an aggressive marketing strategy for the mass consumer, Suzuki Motorcycle India Private Limited (SMIPL) roped in Bollywood actor Salman Khan as its first ever brand ambassador in India. While Suzuki two-wheelers is looking at associating their brand