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Ad spends grow by 8%: Pitch Madison Report

If 2010 was a sunshine year for the media advertising industry, 2011 reminded the industry of 2009. ‘Slowdown’, while was a dirty word and no one wants to accept it, the fashionable word has been ‘Caution’. As we put the Pitch Madison Media Advertising Outlook 2012 together, and spoke to media marketers, brand managers and media decision makers at Madison, the refrain we got was: The year started on a positive note, yet as global economy saw another churn, inflation rose above 10, the Rupee weakened against the dollar, advertisers went into a shell, and held back their purses. Read More

Comments

vaidyanathan: interesting story! is Amul mentioned in the case study! this is one Indian
nishikant: Great insight, still remember you lecture on role of fear at RAPIM.Thanks
Aritra Kar: The piece on Augmented Reality wasindeed an interesting read. The marketers
Shishir: I feel that the success of the repositioning will depend on greatly on the
Vijay: WHY there no Recording facility in Dish Tv recorder?
Amit Goswami: Some thing which doesn't come as surprise to me as I knew who's the head of
aparna chatterji: Wishing you the best for all your endeavours in the future.I just went thro
Madhusudhan Rao: This is great. This article shows how much in-depth study you guys did to a
Rahul Dubey: Hi Pallavi, Lovely piece. Thanks
Amit Sati: First of all many thanks for doing this wonderful job of bringing such info

Latest

February 21, 2012 at 15:56 Coverage of Pitch Madison Media Advertising Outlook 2012 on CNBC TV18 0
February 21, 2012 at 12:44 Praveen Sharma speaks on Google’s India plans at Pitch Madison Ad Outlook launch 0
February 21, 2012 at 12:06 Nigel Wark speaks on sidelines of Pitch Madison Ad Outlook launch 0
February 21, 2012 at 8:33 Goafest calls for young ‘Marketing Wizards’ 0
February 21, 2012 at 8:31 Alok Bharadwaj appointed Chairman of CII Office Automation & Imaging Division 0
February 21, 2012 at 8:30 Indian eRetail pegged at Rs 7,000 crore 0
February 21, 2012 at 8:29 Move over flash mobs; tweetmob is here 0
February 20, 2012 at 9:26 Ad spends grow by 8%: Pitch Madison Report 0
February 20, 2012 at 9:19 Being fair to kids 0
February 20, 2012 at 9:16 Marketing to kids in the 21st century 0

RURAL

Parle Happy Happy to take chocolate-chip cookie in low-cost market

0 Pitch / January 31, 2012

Parle Products, one of the largest biscuit and confectionary manufacturers in India, has entered the low-cost choco-chip cookie market with the launch of Happy Happy. The product will be available at price points of Rs 5 (45 gm) and Rs 10 (85

“FMCG offers huge opportunities”
0 Ashish Jha / November 22, 2011
In an exclusive interview with Ashish Jha of Pitch, Pradeep Kashyap shares his insights into the key opportunities and challenges in rural and small town markets in India. How consumer behaviour has changed in small towns and rural markets over past 10

The changing ‘Bharat’
0 Pitch / November 22, 2011
In its second edition, the title ‘Rural Marketing’ authored by Pradeep Kashyap, CEO and Founder, MART, captures the changing trends and reflects on latest marketing initiatives in rural markets. Exploring new dimensions of rural marketing, the new edition comes with two added

The rustic appeal
0 Ashish Jha / August 17, 2011
While retail majors like Big Bazaar, Shoppers Stop, Westside, are touching new levels and scripting successes in metros and urban markets, organised retail is also emerging as new fancy in rural India. Big players like ITC, Godrej and DCM Shriram Consolidated Ltd