In an exclusive interview with Ashish Jha of Pitch, Pradeep Kashyap shares his insights into the key opportunities and challenges in rural and small town markets in India. How consumer behaviour has changed in small towns and rural markets over past 10
In its second edition, the title ‘Rural Marketing’ authored by Pradeep Kashyap, CEO and Founder, MART, captures the changing trends and reflects on latest marketing initiatives in rural markets. Exploring new dimensions of rural marketing, the new edition comes with two added
While retail majors like Big Bazaar, Shoppers Stop, Westside, are touching new levels and scripting successes in metros and urban markets, organised retail is also emerging as new fancy in rural India. Big players like ITC, Godrej and DCM Shriram Consolidated Ltd
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