In its study titled Game Changer Report: RUPEES: The India consumption story, Kotak Insitutional Equities (KIE) delves into the changing consumption pattern in the country and predicts the same to grow more than double by 2025, to Rs 110 trillion from Rs
Public Announcement Systems (PA systems) are no more the muse of politicians alone, during their electoral canvassing. In fact the media has transformed into an effective audio advertising and marketing tool, especially for brands targeting tier 2 & 3 cities and rural
In a bid to pursue an aggressive marketing strategy for the mass consumer, Suzuki Motorcycle India Private Limited (SMIPL) roped in Bollywood actor Salman Khan as its first ever brand ambassador in India. While Suzuki two-wheelers is looking at associating their brand
Comments