Can Sony be a ‘smart’phone without Ericsson?
Sony Xperia S is the first product from Sony Mobile Communications after Sony bought out Ericsson’s 50 per cent stake in Sony Ericsson. With the presence of fierce competitors who have established their grip over the exponentially growing smartphone segment, will Sony succeed in creating a flutter? Over the years, Sony has built a reputation for itself as a premium brand in the consumer electronics business and enjoys a loyal customer base. Read More
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Pregnancy can be fashionable too! This has been made possible by the recent launch of US maternity apparel brand Destination Maternity’s first standalone store in India, in alliance with its franchise partner Mahindra Retail. The brand offers a wide range
Apparel brands Allen Solly and Van Heusen, from the house of Aditya Birla Nuvo owned Madura Fashion & Lifestyle, are undergoing a transition of sorts. While the former has gone back to its core positioning following a brief departure, the
Shyam Sukhramani has been appointed as the Chief Merchandising and Marketing Officer of an online Indian global lifestyle brand, Sher Singh (shersingh.com). Prior to joining Sher Singh, Sukhramani was the Global Merchandising Director at Levi Strauss, head-quartered in San Francisco.
Puma, which entered India in 2005 has focused its marketing around sports. The brand has associated itself with IPL in the last few seasons. This time too, Puma is on for IPL. In an interview with Pitch, Rajiv Mehta, Managing
In a major overhauling of its brand identity, Allen Solly, from the house of Madura Fashion & Lifestyle, has unveiled its new logo that is a blend of modernity and its Anglo-American heritage. The company has adopted a contemporary version
Despite being a late entrant in the industry, Puma India, wanted to create a strong distribution foothold in India before embarking upon an aggressive advertising spree. For Puma India, ‘place’ has been one of the most important 4 Ps of
In an attempt to engage consumers through the digital route, Denizen, the denim brand has announced its Global Reality Digital Campaign – ‘We are Explorers’. Largely focused on the Asian market, six young adults have been chosen from countries where
Puma India has signed swimmer Rehan Poncha as its brand ambassador in a run up to Olympic Games being held in London this year. While Poncha will feature in Puma’s communication, he will also sport Puma apparel for all the
Ekmatra, a line of khadi apparel, that launched its second concept store in New Delhi, has taken the luxury route to attract the young and environment conscious consumers. Launched by Sarvodaya Ashram, a non-government organisation, the apparel line boasts of
Smart Quotient: An interactive Facebook campaign With the option of having a time indicator in one’s mobile phone, the concept of wrist-watches is becoming passé. The launch of the Titan HTSE (High Tech Self Energised) collection – which requires light to
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