Can Sony be a ‘smart’phone without Ericsson?
Sony Xperia S is the first product from Sony Mobile Communications after Sony bought out Ericsson’s 50 per cent stake in Sony Ericsson. With the presence of fierce competitors who have established their grip over the exponentially growing smartphone segment, will Sony succeed in creating a flutter? Over the years, Sony has built a reputation for itself as a premium brand in the consumer electronics business and enjoys a loyal customer base. Read More
The action in the luxury car market in India seems to be ever increasing in the past few months. Couple of weeks back, UK based super luxury car brand Aston Martin entered the Indian market. In the beginning of the
It’s raining Bollywood celebrities in the two-wheeler mass market in India. The latest to join the bandwagon is Honda Motorcycle & Scooter India (HMSI). While Suzuki Hayate got Dabbangg star Salman Khan to create mass appeal, HMSI has roped in
Nano, the smallest car from the Tata Motors stable, is on the road to recovery, or is it? After a spate of drawbacks in the form of a weak engine and a weaker brand proposition as the cheapest car, which
Microsoft, BMW, Google, Apple, Adidas, Mercedes, Audi, Disney, Sony, IBM – in that order, rank as India’s top 10 most desirable brands, according to a study titled Brand Desire, conducted by Clear, the brand consultancy arm of M&C Saatchi group.
Nitish Tipnis has been appointed as the Director – Marketing and Sales at Hover Automotive India (HAI), Nissan India’s Sales & Marketing partner. In this role, he will head all activities related to sales, marketing, after sales, training and dealer
This summer brands have got greedy for Bollywood actress Kareena Kapoor. Last month itself, two brands (Limca and Alpenliebe 2 Choco Eclairs) have signed the celebrity as the endorser for their product. In fact, the grapevine says that with these
The marriage between Fiat and Tata Motors is finally over. They have decided to realign their joint venture (JV) that they entered into in 2006. The Fiat-Tata joint venture reached a dead end when Fiat sales started plummeting soon after
The Italian brand Piaggio has launched its scooter Vespa LX 125 in India. This will be the first such venture of Piaggio in India without a local partner. The scooter is priced at Rs 66,661 ex-showroom price Maharashtra positioned at
Falling TV ratings and cautious advertisers have been key characteristics of the ongoing season of IPL. While on one hand categories like telecom and beverages have been very enthusiastic on the use of this media platform, there are others like
With its primary target audience being male, cricket has always been an integral part of Hyundai Motors India’s media plan in the last two years. In fact, the automobile player was amongst the key sponsors of the Cricket World Cup
