Can Sony be a ‘smart’phone without Ericsson?
Sony Xperia S is the first product from Sony Mobile Communications after Sony bought out Ericsson’s 50 per cent stake in Sony Ericsson. With the presence of fierce competitors who have established their grip over the exponentially growing smartphone segment, will Sony succeed in creating a flutter? Over the years, Sony has built a reputation for itself as a premium brand in the consumer electronics business and enjoys a loyal customer base. Read More
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Deccan Chargers might have disappointed their Hyderabadi fans with a dismal show in the ongoing season of the Indian Premier League (IPL) but the team sponsor Emirates is surely trying to regain lost ground and give its fans at least
It’s a bird! It’s a plane! It’s a kite! It’s Kingfisher! And originally it was a beer. The brand has been at the receiving end of media glare since its debacle in the aviation industry of becoming a debt-laden airline.
Hoping to reach out to masses and increase its brand recall value in Tier-I and Tier-III, Yatra.com has brought Bollywood superstar, Salman Khan as a shareholder and brand ambassador of the brand. Commenting on the association with Khan, Dhruv Shringi,
In order to maintain its brand consistency and streamline operations, Jet Airways merged its two low cost airline brands under one name – JetKonnect. Jet Airways Konnect and JetLite till now were running as two separate entities but the brand
The King of Good Times is literally going through Bad Times. Kingfisher Airlines (KFA), that was launched in 2005 with much fanfare was termed as the “first full frills – true value carrier” and one word that people associated it
Jet Airways is now the official carrier of the Nokia Lumia ads. While wraps are common on ground – on taxis and buses, and Indian Railways too started sporting branded wraps a few years ago, Jet Airways, too has opened
Anish Srikrishna joined SpiceJet on May 1, 2009 to head the marketing function for the company. He brings along over 15 years of experience in sales and marketing across various industries including hospitality, retail and FMCG. Prior to SpiceJet, he
As low-cost carriers (LCCs), led by IndiGo, SpiceJet and Kingfisher Red have been increasingly garnering more passenger share—they together control 40 percent of the market now—the erstwhile leader Jet Airways has launched another low cost airline—Jet Konnect. That low-cost is
Chaotic is the word that best describes the aviation sector across the globe today, thanks to the deepening global economic slowdown. And more so in our country. Chaotic in terms of service quality which is nothing but pathetic; delays that
The 311 touch-points with which this rookie airline touches each flyer best exemplifies how the baggage of the parent brand can easily be turned on its head and make a winning beginning—a 360-degree entry into a new business from the
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