Can Sony be a ‘smart’phone without Ericsson?
Sony Xperia S is the first product from Sony Mobile Communications after Sony bought out Ericsson’s 50 per cent stake in Sony Ericsson. With the presence of fierce competitors who have established their grip over the exponentially growing smartphone segment, will Sony succeed in creating a flutter? Over the years, Sony has built a reputation for itself as a premium brand in the consumer electronics business and enjoys a loyal customer base. Read More
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This summer brands have got greedy for Bollywood actress Kareena Kapoor. Last month itself, two brands (Limca and Alpenliebe 2 Choco Eclairs) have signed the celebrity as the endorser for their product. In fact, the grapevine says that with these
Oriflame, the direct selling company that is known largely for cosmetics has entered the oral care segment. It has launched Optifresh Fluoride Whitening Toothpaste for regular dental health routine, a move to capitalise on the booming whitening market in India.
Sounds offensive? The hash tags #womentakeforever and #beforewomengetready were effectively used as a teaser campaign on Twitter, by cosmetic brand, Maybelline, to launch its new product – New York Clear Glow BB Cream. The new ‘Bright Benefit’ cream that claims
Kaya, a skincare services brand that underwent a rebranding exercise lately, is looking to shed it’s ‘clinic’ image. Suvodeep Das, Head, Marketing, talks to Pitch about its marketing strategies and the thought behind rebranding. Excerpts: Why did you feel the
A few years ago, a men’s grooming kit contained only a shaving kit – a couple of razors, shaving brush, a shaving cream, and for some luxury an after shave lotion and a must deodorant pack. It would be embarrassing
Hindustan Unilever Limited had been mulling relaunch of its colour cosmetic brand Elle 18 for quite some time. The thought had crossed the minds of brand managers in 2006, when the company announced that Elle 18 was undergoing a maintenance
We present you some case studies from Customer Genius, which shows how the brands featured below benefitted immensely by consistently focussing on the customer. Exclusive excerpts from the acclaimed book by Peter Fisk: Dove ‘Flawed or flawless? Wrinkled or wonderful?
These days brands are born almost everyday, but only a few are able to leave an imprint in the consumer mindscapes. Vatika, from the stable of the over 120-year-old Ayurvedic and natural product major Dabur India, has been one such
As the economy started vrooming post-liberalisation, the retail scenario witnessed many convolutions as the last century drew to a close with organised retail taking off in a big way. As a result, in the past one decade, the nation’s shopping
Though, the plans for personal care foray were high on chairman YC Deveshwar’s agenda as one of the next growth drivers for long, it got fructified only in July 2005, after its successful foray into foods business with brands like
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