Can Sony be a ‘smart’phone without Ericsson?
Sony Xperia S is the first product from Sony Mobile Communications after Sony bought out Ericsson’s 50 per cent stake in Sony Ericsson. With the presence of fierce competitors who have established their grip over the exponentially growing smartphone segment, will Sony succeed in creating a flutter? Over the years, Sony has built a reputation for itself as a premium brand in the consumer electronics business and enjoys a loyal customer base. Read More
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GlaxoSmithKline Consumer Healthcare (GSKCH) added a touch of glamour to its latest CSR initiative. It recently roped in Bollywood actress Vidya Balan as the brand ambassador for Horlicks’ CSR campaign called ‘Ahaar Abhiyaan’, which will address the problem of malnutrition
The humble looking ring-shaped friedcake or the doughnut, which till now was one of the least fancy items in a patisserie, has found its own special place in the Indian confectionery market. The recent launch of popular US based chain
Low-income consumers in emerging economies hold tremendous potential and growth opportunity for the dairy industry, India being one of them. These are the findings of a research carried out by Tetra Pak, the multinational food packaging and processing company. “Low-income
In yet another global feat for the Indian multinational beverage company, Tata Global Beverages brand, Eight O’ Clock Coffee Company has entered into a partnership with US based Green Mountain Coffee Roasters (GMCR) to bring a whole selection of beverages
While most of the foods and beverages brands, particularly in the QSR category, have shifted focus to localising their menus to suit the Indian palate, Barista Lavazza is maintaining the international proposition of its product offerings. Hence, it recently launched
In a bid to titillate the Indian taste buds, Bharti Walmart has launched a varied range of ready-to-drink fruit based beverages under its Great Value brand. This is Bharti Walmart’s first step into the fiercely competitive beverage segment in India.
Jumpin is back. Last time the audience witnessed a campaign from the mango drink brand was in 2006. Six years later, the brand is back on TV and is pushing hard on the marketing front. However, while Jumpin was away,
Mangoes are a summer obsession and mango drinks their chilled, refreshing, pulpy substitute. To cash in on the scorching, sultry summers, beverage majors PepsiCo and Coca-Cola have launched new campaigns for their non fizzy mango drinks, Slice and Maaza. While
Tapping into the regional brand nostalgia and yet connecting with changing consumer preference, PepsiCo relaunched its beverages brand Duke’s after a seven years hiatus. Six months after the relaunch in Mumbai, the retro styled bottles of Duke’s are all set
In a major shift in its communication strategy, the aerated apple beverage Appy Fizz, from the Parle Agro family, has signed on Bollywood celebrity Saif Ali Khan to star in their latest television campaign. This is first of sorts since
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