Can Sony be a ‘smart’phone without Ericsson?
Sony Xperia S is the first product from Sony Mobile Communications after Sony bought out Ericsson’s 50 per cent stake in Sony Ericsson. With the presence of fierce competitors who have established their grip over the exponentially growing smartphone segment, will Sony succeed in creating a flutter? Over the years, Sony has built a reputation for itself as a premium brand in the consumer electronics business and enjoys a loyal customer base. Read More
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Kotak Life Insurance has extended its ‘Another You’ campaign to Delhi Metro and about 100 Meru cabs in Mumbai. Starting today, commuters on the Cannaught Place to Indira Gandhi International Airport Delhi Metro line will be able to hear the
For Sunay Bhasin, the newly appointed Marketing Head of Pizza Hut, every day at the job is a new challenge. With a vast exposure across retail, healthcare and FMCG sectors, the IIM Calcutta alumni, interacts with Ruchika Kumar of Pitch,
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Kartik Jain joined ICICI Lombard in 2002 as Vice-President and currently heads the Marketing and e-channel functions. In an interview with Pitch correspondent Vaagisha, he brings in his insight over how insurance sector is breathing easy after de-tariffing, what
The only player from the banking sector to feature in the top marketers list is HDFC Bank. Its focused attention on consumers through its data-led marketing analytics, has earned the bank 17th position in the list. Without taking up traditional
Jessie Paul is one of the few faces who has helped change the image of the country outside. After having spent over 15 years in the services marketing space, she is as familiar as our globalised IT brands in the
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