Can Sony be a ‘smart’phone without Ericsson?
Sony Xperia S is the first product from Sony Mobile Communications after Sony bought out Ericsson’s 50 per cent stake in Sony Ericsson. With the presence of fierce competitors who have established their grip over the exponentially growing smartphone segment, will Sony succeed in creating a flutter? Over the years, Sony has built a reputation for itself as a premium brand in the consumer electronics business and enjoys a loyal customer base. Read More
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The humble looking ring-shaped friedcake or the doughnut, which till now was one of the least fancy items in a patisserie, has found its own special place in the Indian confectionery market. The recent launch of popular US based chain
This summer brands have got greedy for Bollywood actress Kareena Kapoor. Last month itself, two brands (Limca and Alpenliebe 2 Choco Eclairs) have signed the celebrity as the endorser for their product. In fact, the grapevine says that with these
The Rs 9,000 crore confectionery market has been buzzing with activity including new product launches, new campaigns and new brand endorsers being taken board. One of the big fish in the confectionery space – Perfetti Van Melle, has recently roped
Targeting 100 lakh pre-paid mobile users, Perfetti Van Melle India (PVMI), the confectionery major has come up with a mobile marketing initiative for its snacks brand ‘Stop Not’. The campaign provides a chance to pre-paid mobile users to win free
Dharampal Satyapal (DS) Group is all set to take a bite of the growing confectionery market in India starting with the launch of Chingles chewing gum. It will invest Rs 150 crore in the new business and is aggressively seeking
Parle has always been known as a biscuits and confectionery major. With the launch of Musst Stix and Musst Chips in 2008, it expanded its product portfolio to the non-biscuit snack category as well. Now, with launch of Parle Namkeen,
Parle Products, one of the largest biscuit and confectionary manufacturers in India, has entered the low-cost choco-chip cookie market with the launch of Happy Happy. The product will be available at price points of Rs 5 (45 gm) and Rs
Smart Quotient: Positioning chcocolate as ‘more’ than a mithai Shubh Aarambh’ campaign from Cadbury’s Dairy Milk has sweetened the chocolate brand even more over the past 12 months. Connoting cultural contexts through different aspects of ‘Shubh Aarambh’ campaign, Cadbury further
Ten years ago, when ITC forayed into the foods business, for a company well known for tobacco and hospitality, foods as a business proposition seemed an unnatural fit. While regulations certainly have put a tab on how one can promote
One, Perk has flown off the Indian retailing shelves to be replaced by Glucose Perk. Two, the brand communication for the new Glucose Perk has undergone change twice since its launch in 2009. Cadbury is fighting hard to find a
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