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Can Sony be a ‘smart’phone without Ericsson?

Sony Xperia S is the first product from Sony Mobile Communications after Sony bought out Ericsson’s 50 per cent stake in Sony Ericsson. With the presence of fierce competitors who have established their grip over the exponentially growing smartphone segment, will Sony succeed in creating a flutter? Over the years, Sony has built a reputation for itself as a premium brand in the consumer electronics business and enjoys a loyal customer base. Read More

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CONSUMER DURABLES

Vu flashes 3D cameras

0 Pitch / May 17, 2012 6:15 AM

Hoping to give impetus to 3D television market in India, luxury TV brand, Vu Technologies, has launched a Vu 3D camera. The company feels that while market is full of 3D TVs, there is very little content for the viewers.

Olympus dons a retro look to drive brand nostalgia

0 Ruchika Kumar / May 15, 2012 6:45 AM

Retro looking cameras are in vogue; thanks to the growing consumer interest in nostalgic brand affiliations. Tapping into this emerging brand nostalgia for old-fashioned cameras, Olympus has turned back the clock with the launch of retro styled OM-D E-M5 cameras.

Eureka Forbes launches low-cost water purifier; targets masses

0 Pitch / May 11, 2012 5:30 AM

In a bid to target mass consumers, Eureka Forbes has launched its low-cost water purifier called AquaSure Galaxy. The company claims to have used the space age water technology, initially developed for NASA, in the latest offering. The company, best

Indians gaga over brands symbolising success

0 Ruchika Kumar / May 10, 2012 7:15 AM

Microsoft, BMW, Google, Apple, Adidas, Mercedes, Audi, Disney, Sony, IBM – in that order, rank as India’s top 10 most desirable brands, according to a study titled Brand Desire, conducted by Clear, the brand consultancy arm of M&C Saatchi group.

Fujifilm eyes 10 per cent market share: Sriwant Wariz

0 Ruchika Kumar / May 9, 2012 6:45 AM

With a strong distribution base in place, Fujifilm India is all set to expand presence in the Indian DSLR and compact camera market with an aim of 10 per cent market share in FY 2012. Sriwant Wariz, National Marketing Manager,

What makes brand Kareena the Chhammak Chhallo of marketers?

0 Pallavi Srivastava / May 8, 2012 7:57 AM

This summer brands have got greedy for Bollywood actress Kareena Kapoor. Last month itself, two brands (Limca and Alpenliebe 2 Choco Eclairs) have signed the celebrity as the endorser for their product. In fact, the grapevine says that with these

Indian marketers optimistic about business outlook

0 Ruchika Kumar / May 3, 2012 9:15 AM

According to a study conducted by market research firm Ipsos, fiscal year 2012 is all set to witness increasing optimism amongst Indian marketers, as they project a positive business outlook for the next year. The study titled ‘Indian Marketers Continue

Tata-Wolverine JV targets premium footwear market

0 Ruchika Kumar / May 2, 2012 8:01 AM

The newly launched 50:50 Joint Venture (JV) between Tata International and NYSE- listed Wolverine World Wide, is eyeing the growing premium market for footwear and apparels in India. The JV will facilitate the wholesale distribution of Wolverine’s Merrell and Caterpillar

Sony users most loyal: Market Xcel

0 Ruchika Kumar / May 1, 2012 7:05 AM

In its survey – Why Indian consumers are switching to a brand? – market research firm Market Xcel Data Matrix reveals that Sony scores highest on consumer loyalty. Further, the research extensively tries to uncover the riddle of shifting consumer

Orient fans out wings to enter Indian kitchens

0 Arshiya Khullar / April 30, 2012 6:15 AM

Orient Fans has forayed into the home appliances market with a range of kitchen appliances, air cooling solutions, and water heating solutions under the brand name of ‘Orient Actus’. One of the well established brands in the fans and lighting

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